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**Requisition ID:** 68098

ABOUT WHIRLPOOL CORPORATION

Whirlpool Corporation (NYSE: WHR) is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. The company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers. Additional information about the company can be found at WhirlpoolCorp.com.

The team you will be a part of

The Digital Marketing team develops marketing, merchandising and creative strategies and affiliated programs to promote the organization's products and services through the Internet or other digital channels to increase exposure to and business from the target audience and analyzes their effectiveness. Develops and maintains website graphic designs and layout to support the organization's image, identity and brands. May be responsible for social media marketing and online community management.

This role in summary

KitchenAid Small Appliances is currently seeking qualified and passionate candidates for our Direct-to-Consumer (D2C) Digital Experience role. This role is a 5-day in-office role located at our Global Headquarters in Benton Harbor, MI. This person will develop and bring our D2C Value Prop strategy to life, with the ultimate goal to drive an optimal consumer experience and maximize growth for our business.

The owner of Digital Experience will elevate our digital presence and create a premium, personalized shopping experience for various data-driven audiences. This role is crucial for bridging online shopping journey gaps, removing friction points, and capitalizing on opportunities to enhance customer satisfaction. You will lead the creation and execution of a comprehensive data-led audience and content strategy that integrates seamlessly with our digital experience goals. \#LI-DD1

Your responsibilities will include

+ **Experience Vision & Strategy** : Create and execute a digital audience experience strategy to boost existing customer retention, and overall conversion across our brand site and marketing channels. Emphasize strategies for acquiring, nurturing, converting, and retaining customers, leaning into our Global value proposition vision.

+ **Content Strategy Development** : Design and implement a performance content strategy for our digital audiences and channels, that aligns with the overall brand marketing strategy and audience needs. Ensure this strategy is adaptable for use across other digital channels, considering management tools and measurement.

+ **Audience Experience Orchestration** : Lead the development of 1P & 3P audience modeling and segmentation, driven by detailed audience use case development and data partnership management, and leveraging our CleanRoom capabilities. This includes journey maps to understand and enhance every stage of the customer experience. Identify pain points, opportunities for improvement, and areas to create memorable interactions, ensuring a seamless and engaging experience from initial contact to post-purchase. Automate the flows for customer retargeting and retention using marketing technology, AI (Artificial Intelligence) and ML (Machine Learning).

+ **Performance Measurement** : Evaluate the performance of audience journeys and content assets, and use insights to personalize and strategically deploy content to different audiences. Leverage data to continuously refine and optimize content effectiveness.

+ **SEO Strategy** : Prioritize SEO in content strategy to build authority in key areas. Implement best practices to enhance visibility and searchability, driving organic traffic and improving search rankings.

+ **Digital Experience Management** : Oversee the US digital experience roadmap, including audience data strategy, UX/UI design, and martech integration. Ensure cohesive execution across all digital touchpoints.

+ **Execution & Optimization** : Drive the execution of digital and content strategies, leveraging data-driven insights for continuous improvement. Analyze key performance metrics to achieve strategic objectives.

+ **Martech Management** : Utilize and be the owner of our marketing technology (MarTech) tools to seamlessly execute and optimize the customer journey, enhancing personalization, tracking engagement, and improving overall effectiveness at eachstage.

+ **Collaboration** : Partner with brand, creative, and marketing teams to brief, develop, and deploy capabilities and assets that effectively bring experiences to life on the website. Ensure that all content aligns with key messages, goals and delivers a cohesive user experience. Coordinate closely with the Sr. Manager, Global Digital Platform, and Sr. Managers of US and Global Brand Marketing to ensure alignment and synergy across global digital initiatives.

Minimum requirements

+ Bachelor’s degree

+ 8+ years of experience in Digital Marketing, SEO, eCommerce, and/or Audience Management

Preferred skills and experiences

+ Degree in Marketing and/or Business

+ MBA

+ Google Marketing Platform (GMP), LiveRamp CleanRoom, or other audience management capability know-how and/or direct experiences

+ 2+ years total work experience in a business environment, including cross-functional roles

+ 6+ years of experience managing/implementing various Digital Marketing tactics, including SEO content/technical, 1P audience modeling/segmentations, Digital content, Martech management, Performance marketing

+ Strong understanding of SEO principles and a track record of implementing effective SEO strategies, covering SERP optimizations and technical optimizations.

+ Strong leadership and collaboration skills; history of establishing strong culture and relationships

+ Experience creating an optimized digital experience using Martech

+ Highly analytical with proficiency in data analysis and reporting

+ High personal accountability over business results, relentless pursuit of achieving goals and ownership of results.

+ Continuous improvement mindset; always working to improve efficiency

+ Experience translating leadership objectives into prioritized initiative roadmaps and tactical plans

+ Effective communicator across multi-functional teams

+ Experience with setting goals, hypothesizing improvements, optimizing, and measuring progress/success

+ Cleanroom audience management

What we offer

Generous benefits package (https://www.whirlpoolcareers.com/work-with-us-ca-experienced/) , Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, barista bar, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Additional information

Whirlpool’s Ways of Working

Our goal is to provide an environment that helps you bring your best to Whirlpool every day. While employees in this role work in-person Monday through Friday. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

+ **Always On Flexibility** - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.

+ **Two-Week Work from Anywhere** - Minimum of one-week increments for a total of two weeks per year.

+ **Sabbatical** - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers (http://www.whirlpoolcareers.com/) . Additional information about the company can be found on Facebook (http://www.facebook.com/WhirlpoolCorp/) , Twitter (http://twitter.com/whirlpoolcorp) , LinkedIn (http://www.linkedin.com/company/whirlpool-corporation/life/) , Instagram (http://www.instagram.com/whirlpoolcorp/) and YouTube (http://www.youtube.com/user/WhirlpoolCorporation) .

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.