• Paid Ad / SEO Specialist

    Insight Global (Frisco, TX)


    Job Description

    The Paid Ads & SEO Specialist will be responsible for developing and executing performance marketing strategies that drive trader acquisition, brand visibility, and lead generation. This person should have a strong background in financial servicesideally with experience in proprietary trading firms, brokers, or FCMs

    Key Responsibilities

    Develop, manage, and optimize paid advertising campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms.

     

    Conduct keyword research and implement on-page and off-page SEO strategies to improve organic search rankings.

     

    Collaborate with content creators to ensure SEO best practices are integrated into all digital content.

     

    Analyze campaign performance and provide actionable insights to improve ROI and reduce CAC.

     

    Monitor competitor marketing strategies and identify opportunities for differentiation.

     

    Manage landing page optimization and A/B testing to improve conversion rates.

     

    Stay current with industry trends, algorithm updates, and compliance requirements in financial advertising.

     

    We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) .

     

    To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

     

    Skills and Requirements

     

    3+ years of experience in paid media and SEO, preferably in the financial services or trading industry.

     

    Proven experience working with or for a broker, FCM, or proprietary trading firm.

     

    Strong understanding of compliance and advertising regulations in the financial sector.

     

    Proficiency with tools such as Google Ads, Google Analytics, SEMrush/Ahrefs, Meta Ads Manager, and Tag Manager.

     

    Data-driven mindset with strong analytical and reporting skills.

     

    Excellent communication and project management abilities. Experience with affiliate marketing or referral programs in the trading space.

     

    Familiarity with CRM platforms like HubSpot or Salesforce.

     

    Knowledge of trading platforms (e.g., MetaTrader, NinjaTrader, TradingView) and trader personas. null

     

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].