• Marketing Manager II

    Motion Recruitment Partners (Mountain View, CA)


    Marketing Manager II

     

    Mountain View, California

     

    100% Remote

     

    Contract

     

    Up to $59.4/hr

     

    Our client is a leading accounting and tax software provider has an opening for a **Marketing Manager II** for long-term contract engagement. You will have the opportunity to work fully **REMOTE** ! (must be willing to work PST hours)

     

    **Contract Duration** : Through 11/2026

    Description:

    + Manages the marketing activities and programs for the organization.

    + Develops and implements marketing plans to serve the business objectives.

    + Stays abreast of changes in the marketing environment and coordinates market research projects.

    + Selects and manages ongoing relationships with different marketing vendors.

    + May oversees advertising, events and public relationships.

    + Manages subordinate staff in the day-to-day performance of their jobs.

    + True first level manager.

    + Ensures that project/department milestones/goals are met and adhering to approved budgets.

    + Has full authority for personnel actions.

    + Extensive knowledge of department processes.

    Retention Team for Money products (payments and bill pay)

    + 3 people currently on the team

    + Teams works with VIP's in the company

    + Will work 4-5 campaigns at a time

    Skills & Qualifications

    + End-to-end Marketing Management

    + Project intake

    + Campaign design

    + Cross-functional collaboration

    + Stakeholder management

    + Testing

    + QA

    + Launch

    + Campaign data

    Additional Responsibilities:

    + Execute lifecycle marketing programs from start to finish -

    + Identify key customer insights and data needed to construct effective strategies

    + Assess and develop strategies to address key business problems in the customer lifecycle – e.g., design multi-channel campaigns to drive customers to the Aha moment, increase their engagement with a product, and overall improve their short-term and long-term retention

    + Identify the key performance metrics or indicators to measure success, both leading and lagging indicators

    + Plan and manage end to end process of multi-channel marketing campaigns, including email, direct mail, push, sms, and in-product discovery

    + Critically evaluate and size impact of addressing business problems

    + Critically size impact of various strategies to address specific problems

    + Work with many cross-functional stakeholders and partners to deliver an awesome customer experience

    + Own the deliverables, deadlines and measurement of customer IPD, push notification and email/marketing automation campaigns in digital marketing tools to drive usage, conversion, retention, revenue and unit growth

    + Provide direction to build program test plans

    + Perform and analyze A/B split testing along with analyst - Partner closely with cross functional teams (e.g. Segment Marketers, Product Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results

    + Develop program/creative brief - Manage creative development with copy writer, designer and programmers

    + Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines

    + Set-up, test/QA email campaigns

    You will receive the following benefits:

    + Medical Insurance - Four medical plans to choose from for you and your family

    + Dental & Orthodontia Benefits

    + Vision Benefits

    + Health Savings Account (HSA)

    + Health and Dependent Care Flexible Spending Accounts

    + Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance

    + Hospital Indemnity Insurance

    + 401(k) including match with pre and post-tax options

    + Paid Sick Time Leave

    + Legal and Identity Protection Plans

    + Pre-tax Commuter Benefit

    + 529 College Saver Plan

     

    Motion Recruitment Partners (MRP) is an Equal Opportunity Employer. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP’s Employment Accommodation policy. Applicants need to make their needs known in advance.

     

    **Posted by:** VMS Sourcing

    Specialization:

    + Marketing / Advertising