• Monetization Lead, Video & Social, Wondery

    Amazon (New York, NY)


    Description

    We’re looking for a platform expert and strategic operator to lead monetization across Wondery’s fastest-growing ad surfaces, starting with YouTube and expanding across Prime Video, TikTok, and Meta. As the Lead for Video & Social Monetization Strategy, you’ll serve as our internal expert on how these platforms work: how inventory is created, how ads are served, and how we turn engagement into revenue.

     

    This is a high-impact, hands-on role rooted in deep fluency in Google Ad Manager (GAM) and YouTube Studio. You will own monetization diagnostics and forecasting, directly influencing pricing strategy, yield management, and how we bring new formats to market across YouTube Partner Sales, embedded sponsorships, and our social ad offerings.

     

    You’ll partner closely with Sales, Ad Operations, Content, and Product to turn analytics into strategy — and help Wondery scale beyond Audio into a true cross-platform, creator-led advertising business.

     

    Key job responsibilities

     

    Inventory & Monetization Strategy

     

    - Develop and maintain pricing and packaging frameworks across YouTube, Meta, TikTok, and Prime Video

     

    - Identify monetization gaps by show/platform and recommend yield-optimizing solutions

     

    - Design cross-platform inventory strategies, balancing baked-in and dynamically inserted ads across platforms

    Sales Enablement & Packaging

    - Translate platform analytics (GAM, YouTube Studio, Meta Business Manager, etc.) into actionable insights for Sales and Creative Strategy

     

    - Partner with Sales and Marketing to develop go-to-market collateral and advertiser-facing materials for video + social campaigns

     

    - Inform audience, contextual, and format-based bundling strategies for creator-led inventory

     

    Analytics & Forecasting

    - Own and improve inventory forecasting models across YouTube, TikTok, Meta, and Prime Video

    - Monitor and analyze core monetization KPIs (e.g., fill rate, RPM, CPM, CTR) across all platforms

     

    - Conduct performance retrospectives and postmortems to inform future strategy and optimize ROI

     

    Cross-Functional Partnership

     

    - Partner with Product, Ad Operations, and Content to align monetization goals with platform capabilities and show formats

     

    - Collaborate with Creative Strategy and Sponsorship Sales to design scalable campaign packaging that integrates talent and brand

     

    - Act as internal subject matter expert on monetization strategy for all video and social platforms

    About the team

    Wondery, an Amazon company, is a premium podcast studio known for character-driven, binge-worthy stories including Dr. Death, British Scandal, Even the Rich and Business Wars, as well as distribution of hit partner shows MrBallen, Morbid, and How I Built This. Wondery was behind six of the “Top 25 New Shows of 2023” (according to Podtrac) and is the #3 podcast network in the US (according to Podtrac and Triton) including Exposed, Ghost Story, Stolen Hearts, MrBallen’s Medical Mysteries, Frozen Head, and Spellcaster. 54 shows from Wondery have hit #1 on Apple Podcasts. Many Wondery podcasts have been adapted for scripted television or streaming series, including Dr. Death and Joe vs Carole on Peacock and The Shrink Next Door and WeCrashed on Apple TV+. Wondery has gained critical acclaim and commercial success for its immersive approach to sonic, emotionally driven storytelling. The Wondery app offers a unique, personalized, podcast-first listening experience, including access to its premium offering Wondery+. With Wondery+, fans get a premium listening experience, including exclusive podcasts, early access to new episodes of hit shows, ad-free listening, merch discounts, live streamed events, and more.

    Basic Qualifications

    - Bachelor's degree or equivalent

     

    - Experience conducting sophisticated and creative analysis of complex data and translate the results into actionable deliverables, messages, and presentations

     

    - Experience defining, refining and implementing sales processes, procedures and policies or equivalent

     

    - 5+ years of Microsoft Excel experience

     

    - Deep expertise in Google Ad Manager, YouTube Studio Analytics, Meta Business Manager, and/or TikTok Ads Manager

     

    - 5+ years in digital media, ad ops, or sales operations, with experience across video and social platforms

    Preferred Qualifications

    - Experience using Salesforce (or other CRM tool) or BI tools

    - Prior experience with YouTube Partner Sales Program (PSP) and branded content monetization

    - Familiarity with creator-led sales models across platforms (e.g., embedded ads, shoppable content, social cutdowns)

     

    Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

     

    Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

     

    Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

     

    Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $120,500/year in our lowest geographic market up to $199,300/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.