• Digital Marketing Manager

    Robert Half The Creative Group (Bethesda, MD)


    Description We are looking for an experienced Digital Marketing Manager to lead online marketing initiatives and drive brand growth across multiple digital platforms. This role involves developing data-driven strategies, optimizing campaigns, and enhancing audience engagement to achieve business objectives. The ideal candidate is passionate about leveraging digital tools and platforms to deliver measurable results.

    Responsibilities:

    • Develop and execute comprehensive digital marketing strategies to support business goals and enhance brand visibility.

    • Analyze website traffic and campaign performance using Google Analytics to identify opportunities for improvement.

    • Manage and optimize paid social media campaigns across various platforms to maximize ROI.

    • Utilize HubSpot to create, track, and optimize marketing workflows and email campaigns.

    • Monitor and report on key performance metrics, providing actionable insights to stakeholders.

    • Collaborate with cross-functional teams to align marketing efforts with company objectives.

    • Research and implement emerging digital trends to keep strategies innovative and competitive.

    • Oversee the budget for digital marketing initiatives, ensuring cost-effective allocation of resources.

    • Conduct A/B testing and other methodologies to refine campaign effectiveness.

    • Develop content strategies that resonate with target audiences and drive engagement. Requirements • Proven experience in digital marketing, particularly in managing paid social media campaigns.

    • Proficiency in Google Analytics and HubSpot for tracking, reporting, and optimizing marketing efforts.

    • Strong analytical skills with the ability to interpret data and make strategic decisions.

    • Excellent communication and collaboration skills to work effectively with cross-functional teams.

    • Ability to manage multiple projects simultaneously while meeting deadlines.

    • Up-to-date knowledge of digital marketing trends and best practices.

    • Bachelor’s degree in Marketing, Business, or a related field.

    • Demonstrated success in creating and executing data-driven marketing strategies. Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .