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The Ranger Brand Manager is primarily responsible for driving market success of the Ford Ranger. Key responsibilities include developing price strategies, providing marketplace insight to inform customer incentives, and optimizing scheduling to meet sales, share, revenue, and profit targets.

The Brand Manager will also lead go-to-market launch plans, ensure brand alignment across all materials, and act as the voice of the customer, providing insights on consumer and market trends. A crucial aspect of the role is maintaining expert knowledge of the midsize pickup segment and competitive landscape, collaborating extensively with various internal teams like Retail Marketing, Field Operations, and Finance, as well as external agencies, to ensure cohesive brand messaging and to achieve business objectives.

What you'll do…

1. The Ranger Brand Manager must deliver market equation objectives: Sales, Share, Revenue, EBIT

1. Lead model year price strategy / market equation development with the MS&S Controller’s Office

2. Partner w/ Retail Marketing to set and adjust customer incentive actions that deliver sales and share objectives

3. Assess commodity / feature take rates to ensure fastest selling configurations are in the market to improve turn rates

4. Lead efforts to improve mix rates and capture revenue opportunities

2. Partner with Field Operations and Retail Education & Training (RE&T) to address ongoing needs of our Dealers and Field team

3. Develop and execute go-to-market launch plans in collaboration with Marketing and Product Communications teams and agencies

4. Lead brand input into model year changeover process to ensure all consumer- and dealer-facing materials align with the Ranger brand and product priorities

5. Work collaboratively with paid and earned communications teams to ensure all tactics are aligned with agreed messaging priorities

6. Be the Voice of the Customer: recognized as the subject matter expert on Ranger consumer/dealer/market insight to Contests & Incentives, Finance, Field Operations, RE&T and Ford Credit as well as external agency partners

7. Maintain subject matter expertise for Midsize Pickup segment and competitive set; must be the most knowledgeable person in Marketing on the segment and current competitive actions

8. Provide marketplace insight to Product Marketing in strategy / cycle plan development

9. Support program volumes process

You'll have…

+ Bachelor’s degree in Marketing, Business, or a related field

+ 5+ years of experience in brand management, product marketing, or a related discipline

+ Strong analytical skills with the ability to interpret market and consumer data

+ Experience collaborating with cross-functional teams (e.g., Marketing, Sales, Finance)

+ Excellent communication skills and ability to craft customer-focused messaging

+ Strong project management and organizational abilities

Even better, you may have…

+ Master’s degree in Business Administration (MBA) or Marketing

+ Automotive industry experience preferred

+ Proven track record in developing pricing strategies and managing product launches

+ Deep knowledge of go-to-market planning and competitive landscape analysis

+ Experience working with external agencies and managing integrated marketing campaigns

+ Familiarity with customer incentive planning and sales forecasting

+ Strong understanding of brand positioning and alignment across channels

+ Ability to translate consumer insights into actionable strategies

+ Field experience preferred

Key Leadership Behaviors

Proactive Leader Influencer Ability to multi-task

Studious Good listener Team Player

Learner Creative Smart Work Ethic

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage

• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more

• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

• Vehicle discount program for employees and family members and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day

• Paid time off and the option to purchase additional vacation time.

This position is a leadership level 6.

For more information on salary and benefits, click here: https://fordcareers.co/LL6SP1

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

Onsite work of up to four days per week may be required for candidates within commuting distance of a Ford hub location. #LI-Hybrid

**Requisition ID** : 48021