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Job Description:

Role Summary/Purpose:

The head of the Synchrony Project Card Network is a strategic growth leader for Synchrony's Home Improvement (Do It For Me) Home Specialty and Flooring portfolio. The marketing leader is responsible for launching the new Synchrony Project Card revolving network across 50,000 home improvement merchants, over 1 million cardholders with ~$15+ billion in open credit. The marketing leader is accountable for growing cross-shop sales to $1 billion over the next 3 years by developing and implementing marketing strategy and execution across multiple endorsed (association, buying groups) and unendorsed (direct to merchant) relationships, partnering with commercial executives and cross-functional partners to identify and implement strategies that fuel cardholder acquisition, activation and lifetime value - supporting clients' needs and enhancing profitable growth opportunities to deepen credit penetration and gain market share.

The marketing leader will ensure a compelling and competitive Synchrony Project Card network brand positioning and value proposition for the newly branded network, collaborating extensively across internal and external stakeholders to reflect the Synchrony Project Card all B2B and B2C Synchrony assets, setting the strategy for optimal visibility and buy-in from cardholders and merchants.

_Our Way of Working_

_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._

Essential Responsibilities:

+ Develop the annual and long-term marketing strategy for the Independent Retailer Synchrony Project Card network (B2B and B2C) to drive profitable growth

+ Drive multi-product (revolving and PayLater) cardholder acquisition and engagement initiatives leveraging analytics (e.g. segmentation) to deepen market share by delivering SMB growth plans inclusive of the Synchrony Project Card network.

+ Oversee brand positioning updates to ensure deep relevance and value for both merchants and consumers.

+ Lead comprehensive marketing strategy during network NCI

+ Oversee all PR/Media strategies to promote the newly branded network, including relevant trade outlets

+ Build and optimize consumer campaign journeys, using a data-driven, test-and-learn approach to continuously improve ROI

+ Conduct financial and operational forecasting, regular data-based segmentation, and insight-driven decision making.

+ Collaborate with executives on the Accelerated Consumer Engagement (ACE) team to identify, develop and implement cross-portfolio cross-sell opportunities. Support the onboarding and ramp-up of new partnerships.

+ Ensure compliance with all company policies and regulatory guidelines while mitigating enterprise risk

+ Innovate on digital direct-to-consumer origination and engagement strategies.

+ Lead the development, execution, and measurement of cardholder campaigns to maximize cross-shop utilization.

+ Perform other duties and/or special projects as assigned

+ Manage and develop direct reports

Qualifications/Requirements:

+ Bachelor's Degree or, in lieu of a degree, GED or a high school equivalent with 8+ years of marketing experience with in the credit card/financial services to include:

+ Minimum of 6 years of progressive marketing experience, inclusive of both B2B and B2C focus and:

+ Familiarity with managing complex partner ecosystems (trade associations, buying groups, aggregators).

+ Experience in budget/P&L management, marketing agency oversight, tradeshows/events, and omni-channel (especially digital) marketing.

+ Experience in marketing within trade/distributor/membership-based organizations and geographically dispersed Sales teams

+ Prior leadership of direct or cross-functional marketing teams (minimum 2 years of people management).

+ Client/partner/leadership stakeholder relationship experience; strong influence and cross-functional leadership skills.

+ Background in credit card, financial services, or relevant industries strongly preferred.

+ Ideally working Eastern or Central Time Zone

Desired Characteristics:

+ Strategic thinker with a passion for leveraging data and technology to drive business impact.

+ Demonstrated ability to work effectively across high-performing teams.

+ Experience with loyalty programs, sales incentive programs, digital origination, and web/mobile channel marketing.

+ Advanced written, verbal, and influencing/relationship-building skills.

+ Strong financial and organizational acumen with proven P&L expertise.

Grade/Level: 13

The salary range for this position is **130,000.00 - 210,000.00** USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

+ You must be 18 years or older

+ You must have a high school diploma or equivalent

+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time

Job Family Group:

Marketing