• Marketing Specialist

    Kinseth Hospitality Companies (Coralville, IA)


    Creative Marketing Specialist

     

    Kinseth Hospitality Companies, a hotel management company located in Coralville, Iowa, is seeking a Creative Marketing Specialist. This position is a full-time graphic design and marketing position that will focus on building brand awareness for and driving traffic to the restaurants and hotels in the Kinseth Hospitality Portfolio.

     

    Marketing & Design Tasks

     

    + Create content that captivates viewers and follows brand guidelines for restaurant social media pages (Facebook, Instagram and & Google My Business).

    + Create and run Facebook advertising.

    + Host weekly marketing calls to discuss marketing projects and initiatives with teams.

    + Work with restaurant staff to build an e-list.

    + Create content, design, and send out marketing emails to subscriber list.

    + Update websites and work to maximize traffic.

    + Design print materials such as menus, table tents, flyers, etc.

    + Work with restaurants to plan fun/out of the box events to build local awareness/help sell tickets.

    + Build and implement a neighborhood marketing strategy targeting the immediate community near the restaurant.

    + Create and take action on a strategy to get the word out to the general population.

    + Work with restaurant managers to plan special promotions such as holiday brunches for Easter, Mother’s Day, etc.

    + Track ROI on promotions/events.

    + Analyze competition and evaluate market data.

    + Create marketing plan timeline and plan out expenses within allotted budget.

    + Create social media content that captivates viewers and follows brand guidelines.

    + Train Restaurant Managers on responding to online reviews.

    + Assist Marketing Manager with any hotel design and social media needs.

    + Assist Marketing Manager with printing and trimming materials in-house for restaurants and hotels (i.e., table tents, flyers, business cards, etc.).

    Qualifications

    + Experience with Adobe Creative Suite programs on MAC platform.

    + Experience with MailChimp, Microsoft 365 programs (OneDrive, Sharepoint, Teams) a plus.

    + Basic knowledge of restaurant operations is a plus.

    + Experience with printing process a plus.

    + Experience managing social media pages for business.

    + A self-starter who can stay on task, stay organized and sometimes complete projects with little instruction or short timelines.

    + Experience with marketing and branding.

    + Critical eye and attention to detail.

    + Excellent communication skills.

    + Ability to think creatively.

    + Capable of meeting deadlines.

    + Eager to share ideas and take criticism.

    + Capable of working in a fast-paced environment.

    + Flexible schedule/availability.