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Strategic Brand Management: Oversee the annual strategic plan, budget, and execution for brand presence within physical locations, and develop strategies for promotional items that align with marketing campaigns.

Experience Design & Implementation: Lead the strategic development of branded experiences across various physical environments, defining experience principles, tone, and narrative frameworks for diverse audiences.

Omnichannel Integration: Guide traditional media planning and buying (publications, OOH, print), ensuring all media placements are consistent with brand identity and relevant to their specific environments.

Cross-Functional Leadership: Act as a strategic connector, collaborating extensively with internal teams (e.g., retail, facilities, HR, internal communications, creative) and external agency partners to ensure seamless brand execution and alignment.

Brand Programs & Governance: Develop brand programs and toolkits to foster brand consistency in the workplace, and implement KPIs and feedback loops to optimize brand interactions and environments.

Brand Strategy & Execution: Leading the annual strategic planning, budgeting, and implementation of the brand's presence in branches and corporate offices, including the strategic development of branded experiences and promotional items.

Omnichannel Brand Consistency: Ensuring brand identity and narrative frameworks are consistent across all internal and external touchpoints, from traditional media placements (print, OOH) to signage and environmental branding within physical spaces.

Cross-Functional Leadership & Collaboration: Acting as a strategic connector, collaborating extensively with retail banking, facilities, HR, internal communications, creative teams, and agency partners to align brand efforts and develop comprehensive brand programs and toolkits.

Performance & Quality Oversight: Defining KPIs and establishing feedback loops to optimize brand interactions and environments, while also ensuring consistency and quality in brand material distribution.

Qualifications:

Extensive Experience in Customer Experience: 5+ years of proven success in designing and executing large-scale, customer-facing experiences, particularly within retail environments.

Brand & Media Strategy Expertise: Strong background in brand management, visual design principles, and the planning/procurement of traditional media.

Operational & Strategic Leadership: Demonstrated ability to lead physical brand experiences and apply deep knowledge of customer behavior, service design, and employee engagement to drive results.

Project Management & Compliance Acumen: Excellent skills in project management, communication, and leadership, coupled with familiarity with financial marketing regulations and proficiency in relevant tools.

What We're Looking For:

Extensive Experience: 8+ years with a strong portfolio showcasing successful execution of large, customer-facing experiences, particularly in retail, corporate, or service environments.

Brand & Design Acumen: Demonstrated expertise in brand management, visual design principles, and the planning/procurement of traditional media.

Strategic & Collaborative Leadership: Proven ability to lead physical brand initiatives, coupled with deep knowledge of customer behavior, service design, and employee engagement.

Operational Excellence: Excellent project management, communication, and leadership skills, with a strategic yet tactical mindset for fast-paced environments.

Regulatory Awareness: Familiarity with compliance and regulatory considerations in marketing, and proficiency in project management tools.

JOBID: 1096865 #LI-Cella#LI-KD1#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.