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Requisition: 202500036ES

Hiring Salary: Yearly-Administrative

Department: IMC Athletics External Engagement

General Requirements:

Bachelor’s degree in marketing, sports management, communications or related field. Minimum of 5 years of demonstrated, progressive experience in athletics marketing, fan engagement, sports management or related areas. Experience preferably at the collegiate ( NCAA Division I) or professional level. Proven track record of developing and executing successful marketing campaigns and fan engagement strategies. Experience in a state institution of higher education is desirable. Strong leadership, communication, organizational, and analytical skills. Proficiency in digital marketing tools, social media platforms, and data analytics. Knowledge of NCAA rules and demonstrated commitment to compliance.

Experience in NCAA Division I athletics is strongly preferred.

Nature & Purpose of Position/Usual Duties:

The Director of IMC Athletics External Operations and Engagement provides strategic leadership over marketing, ticket operations, and sports information and communications for the Department of Athletics. Working in close coordination with the university’s Integrated Marketing Communications ( IMC ) team, this position is responsible for the development and execution of comprehensive strategies that drive fan engagement, increase revenue, and elevate the visibility of all athletic programs.

This position plays a key role in enhancing the game-day experience, managing brand identity, and expanding digital outreach, while ensuring full compliance with NCAA , conference, and institutional standards.

Primary Responsibilities (Staff Positions Only):

Strategic Marketing & Communications: Provides leadership over all external functions, including athletics marketing, ticketing, and sports information and communications. Leads the development and execution of integrated marketing and communications strategies for all varsity sports in coordination with the university’s IMC team. Establishes and manages annual goals related to fan engagement, game attendance, ticket sales, digital and broadcast growth, and brand visibility.

Digital, Media & Content Strategy: Oversees strategy and execution for digital, social, print, and paid media campaigns that promote athletics programs and events. Guides the production of creative content—photography, video, and graphic design—to support marketing initiatives while aligning with established institutional and athletic department brand standards. Ensures consistent and effective brand messaging across all channels and platforms. Provides oversight of the athletics website account, including functionality and content.

Fan Experience & Community Engagement: Develops and implements engaging fan experience strategies for home events, including in-game promotions, student outreach, and community involvement initiatives. Leads efforts to build stronger campus and community relationships through athletics programming.

Ticketing & Revenue Development: Coordinates with ticket operations and third-party partners (e.g., Learfield Amplify) to implement strategic ticketing campaigns and drive sales. Supports pricing strategies, group sales plans, and promotional ticket offers to maximize attendance and revenue.

Sponsorship & Corporate Relations: Partners with external entities (e.g., Van Wagner College) to grow corporate sponsorships and branded promotional opportunities. Identifies new business development initiatives that align with department goals and expand brand reach.

Budget Management & Performance Analysis: Manages the IMC Athletics external operations budget and ensures responsible and efficient use of marketing resources. Tracks, reports, and evaluates campaign performance using analytics to optimize future efforts.

Institutional Alignment & Compliance: Maintains strong collaboration with athletics leadership and campus partners to support university-wide initiatives. Ensures marketing and communication efforts are compliant with all NCAA , conference, and institutional policies and procedures.

Other Duties: Performs other responsibilities as assigned by the AVP for Marketing and Branding.

Work Environment & Schedule: Evening and weekend work is required to support athletic events. Occasional travel for meetings, conferences, or team events. Office and athletics facility environments, including some physically active event setup responsibilities.