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Overview

Intuit is seeking a dynamic and experienced **Group Manager of Social Media** to lead the social media strategy and execution for our flagship TurboTax brand. This pivotal role will be responsible for driving brand awareness, engagement, and customer acquisition through innovative and data-driven social media campaigns. As a Communications leader, this person will lead a team of social media professionals, working cross-functionally with marketing, product, and customer success teams to ensure a cohesive and impactful brand presence across all relevant social platforms. This is an exciting opportunity to shape the voice of a leading financial brand and connect with millions of consumers during key tax moments and year-round.

What you'll bring

+ Bachelor's degree in Marketing, Communications, Journalism, or a related field

+ 10+ years of progressive experience in social media marketing, with at least 3-5 years in a leadership or management role, preferably within a large, consumer-facing brand.

+ Demonstrated experience developing and executing successful social media strategies that drive measurable business results, with a proven data-driven mindset and strong analytical capabilities.

+ Deep understanding of major social media platforms, their algorithms, best practices, and analytics tools.

+ Proven ability to lead, motivate, and develop a high-performing team.

+ Excellent written and verbal communication skills, with a keen eye for detail and brand voice.

+ Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions to optimize performance.

+ Experience with social media management platforms (e.g., Sprinklr, Sprout Social, Hootsuite) and listening tools.

+ Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

How you will lead

+ Develop and execute comprehensive social media strategies aligned with TurboTax business objectives, including brand building, customer acquisition, retention, and sentiment management, with a strong focus on data, measurement, and actionable insights.

+ Lead, mentor, and develop a high-performing team of social media managers, specialists, and content creators.

+ Oversee content strategy, creation, and distribution across all relevant social platforms (e.g., Facebook, Instagram, X, TikTok, YouTube, LinkedIn), ensuring brand consistency and adherence to best practices.

+ Oversee social media listening, monitoring, and reporting, providing actionable insights to optimize performance and inform future strategies.

+ Implement A/B testing and other optimization methodologies to continuously improve campaign effectiveness, driving efficiencies and enhancing overall ROI.

+ Actively identify and leverage trendjacking opportunities to insert TurboTax into relevant cultural conversations authentically and impactfully.

+ Develop strategies to optimize for social search, ensuring TurboTax content is discoverable and ranks highly within social platforms.

+ Collaborate closely with internal stakeholders, including brand marketing, product marketing, PR, legal, and customer success, to ensure integrated campaigns and consistent messaging.

+ Identify emerging social media trends, platforms, and technologies, and assess their potential impact and opportunities for TurboTax.

+ Implement new AI tools and technology to accelerate content creation, testing and performance

+ Manage social media budget and resources effectively, demonstrating strong ROI for social media initiatives.

+ Develop and implement crisis management protocols for social media, ensuring rapid and appropriate responses to sensitive issues.

+ Establish and track key performance indicators (KPIs) for social media, regularly reporting on progress and making data-driven recommendations for optimization to deliver **efficiencies and generate top-of-funnel word-of-mouth** .

_Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:_

Bay Area California $208,000 - 281,000

Southern California $181,500 - 245,500 _This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at_ Intuit®: Careers | Benefits (https://www.intuit.com/careers/benefits/full-time-employees/) _).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender._

EOE AA M/F/Vet/Disability. Intuit will consider for employment qualified applicants with criminal histories in a manner consistent with requirements of local law.