"Alerted.org

SENIOR MARKETING DIGITAL ANALYST

ABOUT YOU:

As a Senior Digital Marketing Analyst, you will play a key role in transforming data into actionable insights that enhance Jostens’ understanding of the full customer journey. You will lead efforts to optimize channel performance, build and maintain interactive dashboards, and surface insights that guide business decisions across marketing, product, and digital teams. Your expertise in data visualization, web analytics, SQL, and stakeholder collaboration will help drive smarter decisions and measurable impact in a dynamic, fast-paced environment.

YOU HAVE:

+ Education. BA/BS degree in Computer Science, Analytics, Marketing, Business, or a related field, or equivalent experience.

+ Digital Analytics Expertise. 3–5 years of experience in digital analytics, with a proven ability to analyze performance across web, email, social media, and paid channels. Preferred A/B Testing Knowledge. Experience with tools like Optimizely, Google Optimize, or similar.

+ Data Visualization Proficiency. Experience building dashboards using tools like Tableau, Power BI, or Looker.

+ Google Analytics & Tag Management Expertise. Advanced experience using Google Analytics (GA4 preferred) and Google Tag Manager, including goal and event configuration.

+ SQL & Data Extraction Skills. Strong experience writing SQL queries to extract and manipulate data from large datasets. Preferred experience with Cloud & database tools. Knowledge of Snowflake, BigQuery, or relational database structures.

+ Insight Communication Skills. Ability to translate data into clear, compelling insights and communicate effectively to senior stakeholders.

+ Curiosity & Adaptability. Inquisitive, adaptable, and eager to explore the utility and limitations of available data. Preferred. Familiarity with UX-driven data storytelling and clean, scalable dashboard design.

+ Analytical Thinking. Strong critical thinking skills with the ability to identify trends and recommend data-driven solutions.

+ Detail Orientation. Highly organized with strong project management skills and comfort working with complex, imperfect data.

YOU WILL:

+ Analyze Digital Performance. Evaluate metrics across channels including web, email, social media, and paid media to uncover growth opportunities and performance gaps.

+ Develop & Maintain Dashboards. Build interactive dashboards in Tableau, Power BI, or Looker to track KPIs and share real-time performance updates.

+ Support Campaign Optimization. Provide campaign-level insights on traffic, engagement, and conversion to improve targeting and ROI.

+ Implement Web & Tag Tracking. Configure and manage Google Analytics and Google Tag Manager to track behavior through events, goals, and funnels.

+ Extract & Manipulate Data. Use SQL to pull and clean data from internal databases, ensuring analysis is accurate and reliable.

+ Present Actionable Insights. Translate complex analysis into clear stories and visuals that inform marketing and digital strategy.

+ Collaborate Cross-Functionally. Partner with marketing, product, and engineering teams to implement data-driven improvements and share reporting solutions.

+ Typical/expected % of overnight travel: Less than 10%

LOVE WHERE YOU WORK:

+ We care about your health. We offer competitive healthcare (health, dental, vision, coverage) in addition to voluntary benefits including home and car insurance, pet insurance, flexible spending account, amongst many more.

+ We invest in your future. Our 401K plan has immediate vesting, so you can start saving for retirement right away.

+ We believe in flexibility. We provide hybrid work options.

+ We want you to unplug when needed. We believe in taking your time off without guilt and offer accrued paid time off and company paid holidays. *For Washington residents, you will receive 13 vacation days, 8 paid sick leave, 8 company paid holidays, and family paid leave.

+ We care about your development. We support tuition reimbursement after 6 months of service.

+ We believe in pay transparency. The salary range is $85,000 to $95,000 with annual bonus eligibility.

APPLICATION DEADLINE: July 30, 2025

ABOUT US:

Jostens leads the student commemoration market and has been serving local communities for over 125 years. We work with thousands of K-12 schools, colleges and universities each year, and have the honor of partnering with beloved sports teams and esteemed organizations across the country. Our iconic products — like yearbooks, letter jackets, class jewelry and championship rings — keep meaningful traditions alive and inspire millions of people to celebrate their unique stories, milestone moments and biggest accomplishments every year. We have 13 first-class facilities across the globe, from North America to the Caribbean. Watch a short video about us here (https://f.io/HIAsH659) .

ALL ABOUT MARKETING

Our Marketing team leverages digital marketing strategies and tactics focused on schools, independent sales reps, parents, and students to deliver the right message, to the right customer, at the right time. Team members will understand and leverage customer insights through data analysis & testing to then create experiences and relevant content throughout the customer journey and to support our specialized products lines including Yearbooks, Class Rings, Graduation Products, and Professional Sports. Through executing across a variety of consumer touchpoints on jostens.com, social, e-mail and print materials, the team collaborates with internal partners to create relevant and timely marketing campaigns to meet the needs of our customers. Jostens allows for a hybrid work setting that focuses on creating professional and personal development. We can’t wait to show you what our Marketing Team has to offer at Jostens!

AMERICANS WITH DISABILITIES ACT (ADA):

Jostens is committed to the full inclusion of all qualified individuals. If reasonable accommodation is required to fully participate in the job application or interview process, or to perform the essential functions of the position, please reach out to our HR team at [email protected] or (952) 830-3399.

Jostens is an Equal Opportunity Employer and complies with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

California Privacy Policy: https://www.jostens.com/about/california-employee-privacy-policy