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Description

Amazon North America Stores is seeking a Sr. Product Marketing Manager to lead the strategy, development, and execution of engaging on-site marketing campaigns. Campaigns will support the customer discovery of new and relevant products across cross-category experiences.

The Sr. Product Marketing Manager will be responsible for creating best-in-class marketing campaigns, optimize engagement, and influence tech roadmaps to drive innovative and scalable improvements. They will leverage performance data and customer data to develop experimentation strategies, best practices and establish optimized playbooks. The ideal candidate is a strong product manager, customer obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. They are comfortable working both independently as well as in close partnership with team members across the marketing and technology organizations.

In this role, you will need to think strategically and creatively to build marketing strategies for key initiatives and programs. You will be responsible for leading the marketing vision for your channel, including influencing key product features, defining the experience, refining messaging, and working cross-functionally to build and execute marketing campaigns.

Key job responsibilities

• Own and develop strategic marketing strategies inclusive of comprehensive testing roadmap, content strategies, and integrating new features and functionality to increase engagements.

• Own campaigns from end-to-end: managing creative processes, targeting and segmentation, planning, execution, reporting, and optimization.

• Contribute to roadmap decisions and prioritization.

• Own weekly, monthly and quarterly reporting on the state of initiatives and goals assigned.

• Manage and report out on projects, status, and work with teams to remove any project blockers.

• Develop metrics, goals and KPIs to measure and track business results.

• Own reporting of key content and marketing metrics to the leadership team and broader organization.

Basic Qualifications

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience building, executing and scaling cross-functional marketing programs

- Experience leading go-to-market for consumer software or hardware product launches

- Bachelor's degree

Preferred Qualifications

- Experience using any of SQL or other analytical tools for conducting data analysis

- Experience with customer segmentation, profiling, and targeting

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.