• Brand Marketing Manager

    AGCO Corporation (Duluth, GA)


    Brand Marketing Manager

     

    Date: Jul 8, 2025

     

    Req ID: 101466

    Location:

    Duluth, GA, US

     

    Brand: Massey Ferguson

     

    Workplace Type: Hybrid/Remote

     

    Do you want to help solve the world's most pressing challenges? Feeding the world's growing population and slowing climate change are two of the world's greatest challenges. AGCO is a part of the solution! Join us to make your contribution.

     

    As the Brand Marketing Manager for Massey Ferguson North America, you will lead the development and execution of brand strategy and marketing initiatives that elevate brand awareness, drive engagement and support dealer and farmer success. You will collaborate cross-functionally and with external partners to ensure consistent brand messaging and impactful marketing execution across all channels.

    Your Impact

    + **Brand Strategy & Asset Development:** Lead the development and execution of Massey Ferguson’s brand strategy across North America. Identify, evaluate, and execute sponsorship opportunities that align with brand goals. Develop and manage brand and dealer marketing assets, ensuring alignment with brand guidelines and business objectives. Collaborate with internal stakeholders (marketing product specialists) and creative agencies to produce high-quality marketing materials and toolkits.

    + **Digital Marketing & Automation:** Support marketing automation initiatives, including email campaigns and lead nurturing workflows.Collaborate with product teams to optimize website content, user experience and performance within our global website structure. Ensure alignment of digital marketing efforts with broader brand goals.

    + **Social Media Strategy & Execution:** Develop and implement social media strategies to grow brand presence and engagement across platforms. Oversee content planning, creation, and publishing in collaboration with internal teams and agency partners. Monitor performance metrics and optimize campaigns based on insights. Lead and execute community management strategy across all social media platforms.

    + **Event & Farm Show Management:** Plan and execute Massey Ferguson’s presence at key farm shows and industry events. Manage event logistics, vendor coordination and on-site brand representation.Ensure consistent brand experience and messaging at all events.

    + **Vendor & Agency Management:** Manage relationships with creative agencies, media partners and marketing vendors. Oversee project timelines, budgets and deliverables to ensure high-quality execution.

    Your Experience and Qualifications

    + Bachelor’s degree in Marketing, Communications or related field **.**

    + 5+ years of experience in brand marketing, preferably in agriculture or B2B industries.

    + Strong understanding of digital marketing, social media and content strategy.

    + Experience managing events, agencies and cross-functional teams.

    + Excellent communication, project management and organizational skills.

     

    Your Benefits

     

    Benefits include health care and wellness plans, flexible and virtual work options (where available), 401(k) Savings Plan with company match, paid holidays, and paid time off, flexible spending accounts, reimbursement for continuing education, company philanthropic programs, company perks programs, and much more…

     

    Your Workplace

     

    You will work with your wonderful colleagues from Duluth, GA. (Remote)

     

    We value inclusion and recognize the innovation a diverse workforce delivers to our farmers. Through our recruitment efforts, we are committed to building a team that includes a variety of experiences, backgrounds, cultures, and perspectives.

     

    Join us as we bring agriculture into the future and apply now!

    STRAIGHTFORWARD AND DEPENDABLE

    Massey Ferguson® offers a straightforward and dependable experience providing the best value for farmers around the world. Massey Ferguson® has earned the loyalty of farmers by leveraging an innate knowledge of the land, the farm, the machines, and equipment needed to get the job done. Massey Ferguson® has been a trusted partner of farmers for 175 years of innovation.

     

    **Nearest Major Market:** Atlanta

    **Job Segment:** Marketing Manager, Communications, Marketing Communications, Content Strategy, User Experience, Marketing, Technology