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9759BR

Position Title:

Content Marketing Manager

Organization:

Saunders Marketing and Communications

Job Responsibilities:

Content Marketing

+ Manages and executes content marketing deliverables to cover topics aligned with RIT and Saunders’ strategy. Content management includes executing content creation calendar covering an optimal mix of marketing outlets, including onsite displays, internal and external websites, social media posts and influencers, email distribution, print and outdoor advertising.

+ Proactively seeks to maintain accurate, up-to-date content while striving to improve the marketing reach and effectiveness. Identifies newsworthy stories and other opportunities of interest to Saunders audiences to raise awareness for the college, its faculty and students; and maintains a calendar of future opportunities. Provides direction and edits to designers for the graphic layout of department materials including the preparation of specifications for printing projects.

+ Analyzes digital reports including Google Analytics, social media, and email distribution reports for presentations and pulls out key findings to help make decisions for improving effectiveness of content marketing plans. Utilizes campaign tracking tools such as UTM tags to track marketing attribution of campaigns

+ Consults with faculty, staff and other RIT constituents to establish content partners for website, plus department and program materials. Implements a regular audit schedule ensuring content for all materials are audited on a regular schedule.

Communications Research and Writing

+ Creates written copy for department materials including print and electronic publications, social media, news stories, blog posts, newsletters, news briefs, event listings, and advertising. Creative writing must consistently incorporate highlights from up-to-date strategic messages of Saunders. Includes drafting original copy, both routine and non-routine, and rewriting outdated text. Repurposes text to distribute in multiple formats. May work with freelance writers and copywriters to meet department objectives.

+ Responsible for research, including gathering and fact checking information to prepare accurate written copy while meeting deadlines. Provides copywriting, editing and proofreading of department materials as they are prepared for publication. Research includes identifying publication and distribution issues and opportunities.

+ Writing and research requires contact with and liaison with multiple constituencies, including RIT and Saunders faculty and staff; and outside vendors including agencies, designers, photographers, digital media specialists, printers, list brokers, mail houses and post offices. Also, supports the communication of business school ranking results.

Digital Media Management

+ Serves as primary content webmaster for rit.edu/business, applying metrics driven, goals- orientated planning. Manages look and feel, navigational architecture, and content to optimize SEO and SEM results. Uses Content Management System and graphic programs to perform all web edits supporting communication and marketing goals. Conceptualizes design, creates new pages and revises pages without need for approval which includes creation of text, pages layout and graphics. Needs to be able to edit graphics for optimal website performance. Publishes edits directly to website without need for approval. Works with Saunders Technical Support, RIT Web Services, and ITS to address programming needs.

+ Develops and maintains a sustainable social media presence for Saunders with consistent branding across sites. Manages optimal mix of social media sites to maintain coverage on each. Establishes proper balance between reactive and proactive approaches that optimize reach and relevance to Saunders mission. Creates social media plans with clear objectives and metrics to track performance. Actively utilizes social media listening tools and seeks to engage influencers.

+ Coordinates content on non-Saunders websites. Maintains catalog of external websites that reference Saunders web pages or contain Saunders information, and coordinates to ensure their information is accurate and up to date. Researches and suggest website partners that can provide new sources of traffic.

Other

+ Supports college recruitment and promotional events as needed. May include some nights and weekend events.

+ Any and all other duties that may arise.

FLSA Category:

Exempt

Requisition Number:

9759BR

College/Division:

Saunders College of Business

Required Application Documents:

Cover Letter, Curriculum Vitae or Resume, List of References, Writing Samples

Employment Category:

Fulltime

Additional Details:

In compliance with NYS's Pay Transparency Act, the salary range for this position is listed above. Rochester Institute of Technology considers factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience, education/training, key skills, internal peer equity, as well as, market and organizational considerations when extending an offer. The hiring process for this position may require a criminal background check and/or motor vehicle records check. Any verbal or written offer made is contingent on satisfactory results, as determined by Human Resources. RIT does not discriminate. RIT promotes and values diversity, pluralism and inclusion in the work place. RIT provides equal opportunity to all qualified individuals and does not discriminate on the basis of race, color, creed, age, marital status, sex, gender, religion, sexual orientation, gender identity, gender expression, national origin, veteran status or disability in its hiring, admissions, educational programs and activities. RIT provides reasonable accommodations to applicants with disabilities under the Rehabilitation Act, the Americans with Disabilities Act, the New York Human Rights Law, or similar applicable law. If you need reasonable accommodation for any part of the application and hiring process, please contact the Human Resources office at 585-475-2424 or email your request to [email protected]. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

Required Minimum Education Level:

Bachelors or Equivalent Experience

How To Apply:

In order to be considered for this position, you must apply for it at, http://careers.rit.edu/staff . Click the link to search openings and in the keyword search field, enter the title of the position or the BR number. In addition to the required application documents, please upload the following attachment:

+ Two writing samples demonstrating excellent writing skills, ideally covering marketing or public relations pieces (maximum 3MG attachment size)

Wage Band (https://www.rit.edu/fa/humanresources/content/staff-wage-grade-bands) :

117A

Required Qualifications:

+ Bachelor’s degree or equivalent experience in relevant field: Marketing, Communications, Public Relations, English, Journalism, etc.

+ Minimum 1-3 years of related experience

+ Willingness to travel to off-campus events and some evening and weekend work may be required.

Skills:

+ Requires strong writing and communication skills, especially with grammar and spelling.

+ Must be comfortable working with digital media including website management, social media, and email distribution.

+ Previous experience designing or managing websites. Basic knowledge of HTML and ability to resize photo and graphic files for web use is needed.

+ Requires strong organizational skills and attention to detail, as well as the ability to work well in a fast-paced, deadline-oriented and goal-driven environment.

+ Experience that demonstrates knowledge and understanding of office administration, organization, coordination, facilitation, bookkeeping and/or report writing.

+ Requires proficiency in Microsoft Office.

Preferred Qualifications:

+ Preferred proficiency in digital design software such as Adobe Creative Suite, Acrobat, Illustrator, InDesign, Photoshop, and Dreamweaver.

+ Experience with Google Analytics and Social Media metrics preferred.

Department/College Description:

THE DEPARTMENT: The Saunders Marketing and Communications Department is responsible for developing and executing marketing strategies, managing communications, and promoting events. In addition to the Director and Marketing Specialist, the team of four includes the Events & Promotions Manager and Senior Marketing & Promotions Coordinator.

THE COLLEGE: The Saunders College of Business is served by approximately 75 faculty and 40 staff members who value collegiality and teamwork. The college is accredited by AACSB International and offers a bachelor’s degree in business with nine different majors. Graduate programs include an MBA, executive MBA, and several Master of Science programs. The college welcomed its first Ph.D. class in the Fall of 2023. The Saunders College of Business is ranked among the top 100 business schools in the United States by U.S. News and World Report, https://www.rit.edu/business/ .

What do we believe at RIT?:

Rochester Institute of Technology is a diverse and collaborative community of engaged, socially conscious, and intellectually curious minds. Through creativity and innovation, and an intentional blending of technology, the arts and design, we provide exceptional individuals with a wide range of academic opportunities, including a leading research program and an internationally recognized education for deaf and hard-of-hearing students. We are dedicated to building a diverse community, one where employees feel a sense of belonging, and are valued for their contributions and the perspectives they bring.

As a member of the RIT community, you'll receive a comprehensive employee benefits package (https://www.rit.edu/humanresources/benefits) that offers multiple options and access to additional employment advantages. You can tailor your benefit elections to meet your needs (affordable medical/dental/vision benefits; paid vacation/sick time/retirement saving plan with exceptional employer match; and tuition assistance for you and your family, to name a few).

Work Location:

Hybrid — Remote/On-campus

Job Summary:

Saunders College of Business at Rochester Institute of Technology is accepting applications for the position of Content Marketing Manager. Position reports to the Director of Communications, Marketing, and Recruitment. Supports or manages the production of a wide range of strategic marketing and communications efforts that effectively advance the mission of Saunders College of Business and its programs. Excellent written communications skills to cover content creation and management for print and electronic publications, social media, email, website, and advertising initiatives. Includes research and writing both original text and redrafting existing text for department deliverables.

_Please note—this position requires attendance at occasional evening and weekend events and travel to off-campus events. Eligible for one remote day per week during the academic year, and two remote days during the summer._

Hourly/Salary Minimum:

41600

Hourly/Salary Maximum:

69700