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Req #: 248048

Department: UNIVERSITY MARKETING & COMMUNICATIONS

Appointing Department Web Address: https://www.washington.edu/advancement/careers/

Job Location Detail: Hybrid, at least 2 days per week in office

Posting Date: 07/22/2025

Closing Info:

Closes On 07/29/2025

Salary: $5,833 - $6,428 per month

Shift: First Shift

Notes:

As a UW employee, you will enjoy generous benefits and work/life programs. For a complete description of our benefits for this position, please visit our website, click here. (https://hr.uw.edu/benefits/wp-content/uploads/sites/3/2018/02/benefits-professional-staff-librarians-academic-contract-covered-exempt-20250130-a11y.pdf)

As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem-solving skills and dedication to build stronger minds and a healthier world.

UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty.

For over 160 years, the University of Washington has been a hub for learning, innovation, problem solving and community building. Supporting this legacy and important public mission—with the goal of making the UW the world’s greatest public university, as measured by positive impact—guides everything we do in University Advancement (https://www.washington.edu/advancement/) . Bringing together development; alumni and stakeholder engagement; marketing and communications; and advancement operations, we advance the UW’s impact by developing meaningful connections that foster pride, advocacy and philanthropic support.

The mission of University Marketing & Communications is to lead branding, marketing and communications efforts that advance the reputation, resources and relationships of the University. This starts with creating a culture of belonging ( https://www.washington.edu/advancement/ua-dei-visions-values-and-actions/) within our organization that values the diverse experiences and expertise of our team members, allowing everyone to thrive and to contribute their unique talents as we strive to achieve our shared goals.

University Marketing & Communications has an exciting opening for a Social Media Coordinator & Community Manager. This is a full-time, permanent position.

The Social Media Coordinator & Community Manager helps maximize the effectiveness of digital marketing efforts executed by University Marketing & Communications (UMAC) on behalf of the University of Washington. This position deepens connections with and engagement from our audiences on social media, advancing the University’s reputation and highlighting its compelling stories through dynamic, creative and thoughtful content creation and community management.

What You Will Do:** **Content and Strategy Development (70%)

• Serve as a key voice of the University on social media, engaging authentically with community members by responding to inquiries and addressing issues with tact, thoughtfulness and a reputation-first approach.

• Develop original, engaging social media content (including written, visual and video content) that resonates with prospective and current student audiences while amplifying the University’s key messages.

• Actively monitor and participate in social media conversations relevant to the UW, including identifying brand-related user-generated content, and flag potential reputational risks or issues.

• Proactively identify and develop storytelling opportunities that capture and celebrate the impact of UW students, faculty, alumni and research.

Program Development (20%)

• Regularly analyze and interpret social media performance data, including audience sentiment, and adjust strategies to optimize results.

• Develop social media best practices, guidelines and presentations to ensure alignment with institutional goals and industry standards.

Other Duties (10%)

• Supervise and mentor student interns, including providing training and guidance in content creation, platform management and professional development.

MINIMUM REQUIREMENTS

Bachelor’s degree in marketing, journalism, communications or a related field AND two years of experience in social media marketing, content creation and community management on behalf of an organization or brand.

Work samples will be collected during this hiring process.

Equivalent education/experience will substitute for all minimum qualifications except when there are legal requirements, such as a license/certification/registration.** **What You Bring:

• A passion for storytelling and creating compelling, audience-centered content.

• Proven experience crafting content for social media platforms, including copywriting, photography and video creation/editing.

• A strong understanding of new and emerging features and marketing tactics across major social media platforms and the ability to train others to use these tools effectively or to create content that capitalizes on these innovations.

• The ability to engage authentically with diverse audiences, from prospective students to world-renowned researchers, fostering meaningful connections that reflect the University’s commitment to excellence and inclusion.

• Strong attention to detail and commitment to accuracy.

• Familiarity with editorial style guides, such as the AP Stylebook.

• Proficiency with social media management and listening tools such as Sprinklr or similar platforms.

• Experience with Adobe Creative Suite, Canva or comparable design and editing tools.

What You Can Expect:

• Hybrid work schedule of two days in the office per week.

• A flexible schedule, as the workload and timing may vary considerably — high-quality work within tight deadlines is expected, as is the ability to adapt to a fast-paced, deadline-driven environment.

• On-site presence for certain University events, including but not limited to sporting events, major announcements, or other significant campus activities, to capture live and authentic social media content.

• Cubicle/shared workspace environment which may result in higher noise levels and visual distractions.

**Application Process:** The application process may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Work Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment, you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are access ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed.

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University of Washington is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sexual orientation, gender identity, sex, age, protected veteran or disabled status, or genetic information.