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Media Strategy & Analytics Analyst

New York, New York

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Who We Are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team.

Our Values (https://www.justworks.com/careers#values)

If this sounds like you, you’ll fit right in.

Who You Are

We are seeking a strategic, data-driven, and highly analytical Media Strategy & Analytics Analyst to join our Marketing team. In this role, you will play a critical part in guiding media investment decisions through deep analysis, strategic planning, and cross-channel performance insights. You will partner with media channel owners, analytics teams, and business stakeholders to ensure we are driving measurable business outcomes from our media spend across digital and offline channels.

Key Responsibilities:

+ Media Strategy & Investment Planning: Partner with channel owners to develop cross-channel media plans that align with business goals. Drive quarterly and annual planning cycles through data-driven forecasting, investment modeling, and optimized budget allocation.

+ Performance Analysis & Insights: Analyze campaign performance across channels such as Paid Search, Paid Social, Affiliate, CTV/OLV, and more. Lead weekly, monthly, and quarterly reporting across channels and provide optimization recommendations to improve efficiency and ROI.

+ Budget Allocation & Tracking: Own paid media budget tracking, reconciliation, and scenario planning. Partner with Finance and channel leads to forecast spend, guide investment decisions, and ensure budget alignment across channels.

+ Analysis & Optimization: Conduct deep-dive ad hoc analyses to evaluate paid media effectiveness, identify performance drivers, and support channel-level optimizations.

+ ROI & Attribution: Translate insights from MMM and MTA into actionable strategies that improve ROI and guide budget reallocations, in collaboration with Data Science.

+ Reporting Automation: Streamline reporting processes and surface real-time insights that improve channel performance.

+ Cross-functional Collaboration: Work cross-functionally with analytics, marketing, and finance teams. Support billing, reconciliation, and campaign operations.

How You Will Do Your Work

As a Performance Marketing Data Analyst, how results are achieved is paramount for your success and ultimately result in our success as an organization. In this role, your foundational knowledge, skills, abilities and personal attributes are anchored in the following:

+ Business insight- applying knowledge of business and the marketplace to advance the organization’s goals

+ Functional expertise-subject matter expertise of specific function(s), including knowledge of principles, practices, and domain knowledge.

+ Nimble learning-actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.

+ Adaptability-the ability to adjust your approach or actions in response to changes in your external environment.

+ Clear communication-the ability to articulate thoughts and express ideas effectively using oral, written, visual and non-verbal communication skills, as well as listening skills to gain understanding.

In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for:

+ Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and have a strong desire to know and help others.

+ Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others.

+ Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude.

+ Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example.

+ Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.”

Qualifications

+ 3–5 years of experience in media strategy, marketing analytics, or a related performance marketing role.

+ Strong analytical skills with the ability to distill complex data into actionable insights.

+ Experience working in a B2B marketing environment and understanding of the B2B sales funnel.

+ Experience working with paid digital channels such as Paid Search, Paid Social, YouTube, CTV, and Affiliate.

+ Proficiency in tools such as Excel, Google Sheets, Tableau, or other BI/reporting platforms.

+ Experience with forecasting, budget modeling, and media effectiveness analysis.

+ Excellent communication and storytelling skills; able to synthesize data into business insights.

+ Highly organized, curious, and proactive, with strong attention to detail.

The base wage range for this position based in our New York City Office is targeted at $109,000 to $119,900 per year.

#LI-Hybrid #LI-KC2

Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location.

For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks (https://www.justworks.com/careers#total-reward-philosophy) .

Diversity At Justworks

Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital or familial status, disability, pregnancy, gender identity or expression, veteran status, genetic information, or any other legally protected status. Justworks is fully dedicated to providing necessary support to candidates with disabilities who may require reasonable accommodations. We also provide reasonable accommodations to employees based on their sincerely held religious beliefs, as well as for other covered reasons consistent with applicable federal, state, and local laws. If you're in need of a reasonable accommodation, please reach out to us at [email protected]. Your comfort and success matter to us, and we're here to ensure an inclusive experience.

Our DEIB Report (https://www.justworks.com/press/company-news/justworks-impact-report-2024)