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Marketing Specialist
- Parker Hannifin Corporation (Lancaster, NY)
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Marketing Specialist
Location : LANCASTER, NY, United States
Job Family : Marketing
Job Type : Regular
Posted : Jul 23, 2025
Job ID : 58479
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Job Description
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Join Parker’s Industrial Gas Filtration & Generation (IGFG) Division!
At Parker IGFG, we deliver industry-leading solutions in compressed air and gas treatment, gas generation, and pollution control across diverse applications. Many of our trusted brands and expertise have been established for over50 years, reflecting our deep industry knowledge and commitment to quality.
Our portfolio includes:
• Compressed Air & Gas Filtration:Finite, Balston, Domnick Hunter
• Compressed Air & Gas Capital Equipment:Domnick Hunter, Airtek
• Analytical Gas Systems:Domnick Hunter, Balston
• Air Pollution Control:UAS, BHA
Driven by our mission to build a safer, more sustainable, and more productive world, we invite passionate professionals to join us and contribute to shaping the future of industrial gas solutions.
Position Summary:
Responsible for conducting and communicating the market research required to support division growth strategies & strategic decision making. To work with market management to effectively utilize market intelligence products and services. Work with distribution network and Distribution Advisory Council (DAC).
Responsibilities
+ Protect and effectively use Parker brand standards and messaging
+ Ensure brand/design consistency throughout all marketing projects
+ Email marketing communications and social media content creation
+ Marketing Media channel research and negotiations
+ Product literature and instructional manual management
+ Website updates / SEO implementation
+ Assist with tradeshow management and booth design
+ Assist with lead distribution and management via CRM
+ Some vendor management required
+ Graphic design / page layout skills / Adobe Creative Suite experience required
+ Strong attention to detail and project management skills
+ Basic copyrighting competency a plus
+ Other assignments to support as necessary
Qualifications:
+ Bachelor’s degree in business administration, Marketing, Graphic Design or related discipline
+ Expert knowledge in Adobe Creative Suite
+ Fluency in Microsoft Suite of products
+ Interest and ability to learn and develop a working knowledge of Parker products, applications, distributor network, and markets
Closing Statement
Competitive Compensation:
+ Salaried exempt range for this role is $62,050 - $96,700
+ Participation in Annual Incentive Program
Benefits & Retirement Plans:
+ Parker offers competitive benefit programs, including:
+ Comprehensive coverage for medical, prescription drugs, dental, vision, voluntary optional life, accident
insurance, hospital indemnity insurance and critical illness insurance with competitive premium cost.
+ 401(k) Plan with company matching contributions at 100% of the first 5% of pay
+ Company provided defined-contribution retirement plan with annual contribution equal to 3% of pay
+ Career development and tuition reimbursement
+ Additional benefits including paid parental leave, short and long-term disability programs, adoption assistance,
Care.com membership and financial planning assistance are provided at no cost to you.
+ Supplemental benefit programs including identity protection, legal protection, and pet wellness are available at
competitive rates.
+ Paid Time Off and 13 Company-Paid Holidays.
Parker Hannifin is a Fortune 250 global leader in motion and control technologies and systems. For more than a century the company has been enabling engineering breakthroughs that lead to a better tomorrow. Learn more at www.parker.com or @parkerhannifin.
Parker is an Equal Opportunity and Affirmative Action Employer. Parker is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job related reasons regardless of race, ethnicity, color, religion, sex, sexual orientation, age, national origin, disability, gender identity, genetic information, veteran status, or any other status protected by law. However, U.S. Citizenship, Permanent Residency or other appropriate status is required for certain positions, in accord with U.S. import & export regulations.
(“Minority / Female / Disability / Veteran / VEVRAA Federal Contractor”)
If you would like more information about Equal Employment Opportunity as an applicant under the law, please go to Employees & Job Applicants | U.S. Equal Employment Opportunity Commission (https://www.eeoc.gov/employees-job-applicants)
Drug-Free Workplace
In accordance with Parker’s policies and applicable state laws, Parker provides for a drug-free workplace. Therefore, all applicants seeking employment with Parker will be subject to drug testing as a condition of employment.
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