• Manager - Utility Marketing

    WESCO (Pittsburgh, PA)


    As the Manager - Utility Marketing, you will be responsible for developing, implementing, executing, and measuring strategic marketing plans, demonstrating a clear understanding of people and how to build awareness about Wesco’s products, services, and solutions to satisfy their needs. You should be comfortable with day-to-day marketing activities as well as contributing to the long-term strategy while focusing on meeting deadlines, being responsive to changing business needs, and managing and inspiring a team of motivated professionals.

    Responsibilities:

    + Coordinate marketing activities for assigned strategic business units or areas, spanning customer engagement, sales enablement, market awareness, lead generation and market intelligence.

    + Implement marketing plans and manage associated marketing activities.

    + Develop marketing campaigns in collaboration with other marketing and business leaders, including evaluation of marketing plans and development of strategies to respond to changing market and competitive conditions.

    + Understand and interpret customer and sales data to identify opportunities in market and drive sales growth.

    + Recommend methods for developing existing or related markets and expanding into new ones.

    + Keep informed of new marketing approaches and products, services, and solutions offered by competitors.

    + Utilize Wesco’s project management system to ensure timely execution of projects and role clarity of creative department.

    + Ensure scheduled programs are completed on time and on budget and communicate results, best practices, and successes.

    + Contribute to driving profitable growth of targeted businesses by consistently ensuring that marketing programs remain aligned with corporate, business unit and strategic supplier partner priorities.

    Qualifications

    + Bachelor’s Degree – Marketing or Business Administration required; Masters’ Degree - Business Administration, Marketing Communications, Advertising, or Marketing preferred

    + 7+ years experience in product or field marketing

    + 3+ years experience in strategic business planning

    + 5+ years experience in product or field marketing preferred

    + Experience in Industrial/B2B marketing preferred; distribution experience a plus preferred

    + Industry knowledge, including suppliers, customers, and competitors preferred

    + Experience in hiring, training, developing, managing and appraising personnel preferred

    + Marketing strategy and implementation

    + Strong creativity and entrepreneurial drive

    + Strong written and verbal communication skills

    + Strong research and analytics skills

    + Highly organized and detail-oriented

    + Ability to work in a fast-paced, dynamic environment

    + Ability to influence others, meet deadlines, and deliver results

    + Ability to travel 0-25% of the time