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About the Role & Team

Disney’s Direct-to-Consumer (DTC) team oversees Hulu and Disney+ streaming services within Disney Entertainment, bringing Disney’s world-class storytelling to fans and families worldwide.

The Disney+ Global Subscriber Engagement and Content Programming team is responsible for content planning, scheduling, on-service merchandising, slate management, and programming insights—all aimed at delivering a cohesive strategic content experience for our viewers.

What You’ll Do

Reporting to the Manager, Content Programming, Disney’s DTC team is looking for a dedicated **Content Programming Associate Manager** to support our streaming business and editorial priorities, with an emphasis on driving Disney+ KPIs and audience engagement across both Disney+ and Hulu.

In this role, you will collaborate closely with a team of Content Programmers to develop and execute dynamic on-platform campaigns and promotions that connect with our audiences. The ideal candidate will have hands-on experience with content management systems, visualization tools, and project management platforms to ensure smooth campaign execution.

We’re looking for someone passionate about growth, with a broad understanding of television, film, and pop culture, and a sharp eye for emerging trends. If you are curious, decisive, adaptable, and thrive in a fast-paced environment, this could be your perfect opportunity to make a meaningful impact.

Join us and help shape the future of Disney’s innovative streaming landscape!

Responsibilities

+ Contribute to the ideation, planning, tracking, and communication of title campaigns across teams and the broader organization to ensure alignment and successful execution.

+ Collaborate with international programming partners to support localized promotion strategies and align merchandising principles across global markets.

+ Curate, program, and optimize content across Disney+ and Hulu to best meet audience needs and achieve business objectives.

+ Assist in creating and maintaining comprehensive planning and programming documentation to ensure transparency and consistency.

+ Maintain detailed documentation of processes and workflows, proactively identifying opportunities to improve efficiency.

+ Work closely with team members on ad-hoc programming strategies and special projects as needed.

+ Monitor campaign performance and pacing, including upsell opportunities, to identify areas for optimization and maximize impact.

+ Partner with insights, data, and analytics teams to design experiments, collect relevant data, and measure campaign success, ensuring continuous improvement

Required Qualifications & Skills

+ 2+ years of experience in content programming, curation, product management, audience development, or streaming TV.

+ Experience with Airtable is highly preferred, with an ability to manage and organize data efficiently.

+ Excellent communication skills, including confidence and clarity when presenting to large groups or executive audiences.

+ Exceptional attention to detail and a strong commitment to follow-through across multiple projects.

+ Fast learner with robust critical thinking, analytical, and problem-solving skills.

+ Ability to thrive in a fast-paced, evolving environment, with enthusiasm for adapting quickly to change.

+ Proven ability to manage multiple projects simultaneously, gracefully shift priorities, and maintain composure under pressure.

+ Experience in growing diverse audiences across various digital platforms.

+ A genuine passion for TV and movies, with a strong interest in industry trends and content evolution.

Preferred Qualifications

+ Prior experience in coordinating with stakeholders across multiple regions and time zones to ensure seamless communication is highly desirable.

+ Streaming TV industry experience is a plus.

Required Education

+ Bachelor’s degree in a related field or equivalent years of experience is required.

Additional Information

+ This role is based in the Glendale office 4 days a week from Monday through Thursday and flexibility to work from home on Friday.

+ Flexibility to cover evening and weekend programming events as needed to ensure smooth operations.

+ As a member of a global team, you'll regularly collaborate with regional partners to address requests and resolve issues.

The hiring range for this position in California is $71,000 to $95,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

**Job ID:** 10126248

**Location:** Glendale,California

**Job Posting Company:** Disney Direct to Consumer

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, email [email protected] with your request. This email address is not for general employment inquiries or correspondence. We will only respond to those requests that are related to the accessibility of the online application system due to a disability.