• Sr. Demand Generation Marketing Specialist

    Lenovo (Morrisville, NC)


    Sr. Demand Generation Marketing Specialist

     

    General Information

     

    Req #

    WD00085569

    Career area:

    Marketing

    Country/Region:

    United States of America

    State:

    North Carolina

    City:

    Morrisville

    Date:

    Wednesday, July 23, 2025

    Working time:

    Full-time

    **Additional Locations** :

    * United States of America - North Carolina - Morrisville

     

    Why Work at Lenovo

     

    We are Lenovo. We do what we say. We own what we do. We WOW our customers.

     

    Lenovo is a US$57 billion revenue global technology powerhouse, ranked #248 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

     

    This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com , and read about the latest news via ourStoryHub (https://news.lenovo.com/) .

     

    Description and Requirements

     

    About Lenovo

     

    At Lenovo, our vision is to provide smarter technology for all. We are one of the world’s leading technology companies, recognized for innovation, customer satisfaction, and market leadership. Our Infrastructure Solutions Group (ISG) powers the world’s most demanding data workloads – from the edge to the cloud to the core – with advanced, reliable, and secure solutions.

    Position Overview

    Lenovo is seeking a dynamic and results-driven **Demand Generation Marketing Specialist** to join our marketing team, focused on fueling pipeline growth for our **Data Center and Infrastructure Solutions** . In this role, you will be responsible for developing and executing multi-channel campaigns, aligning with sales, product marketing, and digital teams to drive lead acquisition, nurture, and conversion across enterprise and commercial segments.

    Key Responsibilities

    + **Campaign Strategy & Execution:** Plan, launch, and optimize integrated demand generation campaigns to promote Lenovo’s server, storage, edge, and cloud infrastructure offerings.

    + **Lead Management & Nurturing:** Partner with sales and marketing operations to ensure leads are qualified, nurtured through appropriate workflows, and routed efficiently.

    + **ABM & Personalization:** Leverage Account-Based Marketing tactics for high-value target accounts in collaboration with sales and segment teams.

    + **Performance Analysis:** Track KPIs and report on campaign effectiveness (e.g., MQLs, pipeline velocity, conversion rates), and implement data-driven optimizations.

    + **Cross-Functional Collaboration:** Coordinate closely with content marketing, product marketing, digital/web teams, and external agencies to develop compelling assets and experiences.

    + **Budget & Vendor Management:** Support campaign budgeting, vendor evaluation, and execution of third-party media and syndication programs.

    Basic Qualifications:

    + 5+ years of experience in B2B marketing, with a focus on demand generation or campaign management.

    + Familiarity with enterprise technology or data center solutions.

    + Experience using marketing automation platforms (e.g., Marketo, Eloqua, HubSpot) and CRM systems.

    + Strong project management, analytical, and communication skills.

    Preferred:

    + Prior experience with ABM tools (e.g., Demandbase, 6sense).

    + Background in infrastructure, cloud, or enterprise IT marketing.

    + Experience in global or matrixed organizations

     

    _We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class._

     

    **Additional Locations** :

    * United States of America - North Carolina - Morrisville

    * United States of America

    * United States of America - North Carolina

    * United States of America - North Carolina - Morrisville