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GENERAL SUMMARY:

The Physician Promotion Specialist is an integral member of the Physician Engagement team and is responsible for assisting in the development and implementation of multi-channel marketing tactics to meet business objectives related to physician and practice growth, patient acquisition, revenue generation, awareness and reputation-building efforts as well as other key business objectives. The Physician Promotion Specialist position requires autonomous execution of multiple simultaneous tasks. A successful Physician Promotion Specialist will demonstrate a keen attention to detail, strong interpersonal and customer service skills, a preference for collaboration and team-oriented project work. This position reports to the Director Physician Engagement.

PRINCIPLE DUTIES AND RESPONSIBILITIES:

+ Assist in producing multi-channel marketing plans in support of newly onboarded physicians and/or practices, including execution and reporting.

+ Coordinate promotions and communications focused on CME events, supporting attendance and creating awareness amongst the medical group and affiliates including creating timelines of scheduled support, measurement and reporting of results.

+ Manage promotions for increased awareness and usage of third-party physician reputation opportunities amongst the medical group.

+ Support the content gathering and editing process for service line newsletters including ongoing reminders, deadline management, brand alignment and enhanced distribution.

+ Assist in supporting various incoming physician marketing requests from across the health system.

+ Assist with marketing and promotions that support the health system's physician and practice promotion objectives, focused on expanded service utilization through the use of various marketing channels.

+ Manage the creation and distribution of certain consumer collateral produced in support of physicians, practices and services.

+ Support the Director with marketing and promotional initiatives including execution, measurement and reporting.

+ Works with all partners to gather measurement data to demonstrate campaign efficacy, and opportunities for optimization.

+ Collaborate with all colleagues to meet goals and objectives.

+ Coordinate with external business partners (consultants and vendors) for various requests and management of day-to-day operations.

+ Creates, updates and maintains reports including Excel, PowerPoint presentations and Word documents.

+ Ensures brand standards and consistency are maintained for all projects by leveraging templates, playbooks and other standardized resources, and working with internal creative and brand team.

+ Provide copywriting and editing; and writing content as needed.

+ Performs other responsibilities or assignments, as required.

EDUCATION/EXPERIENCE REQUIRED:

+ BS/BA degree in marketing, web/digital, communications, public relations, advertising, health care management or a related field.

+ Two (2) years of related work experience required; or five (5) years of equivalent work experience required in marketing, web/digital, communications or, public relation in lieu of a degree.

+ Competent in multi-channel integrated marketing and digital communications, along with associated analytics tools.

+ Demonstrated experience and appetite for staying current on the evolving digital marketing landscape (i.e., CRM, social media, SEM, SEO, etc.).

+ Ability to assist in translating a client's business objectives into a comprehensive marketing plan.

+ Possess excellent organizational and project management skills, including prior experience with software application(s) such as Excel, PowerPoint, SharePoint or other business project management apps.

+ Familiarity with data, analytics and metrics, with the ability to identify and summarize key performance indicators.

+ Solid writing skills and the ability to direct, edit and work with Creative Services for the production of promotional tools and materials.

+ Progressive knowledge of digital and social media platforms.

+ Must be guided by a service-oriented approach and value strong internal and external partner relationships, demonstrating excellent customer service skills and consistently representing the division and organization with excellence.

+ Autonomously manages numerous clients and complex issues while knowing when to seek guidance and support from leadership.

+ Strong interpersonal skills.

+ Ability to effectively receive constructive coaching, feedback and education and quickly apply those learnings to improve work and other contributions.

+ Strong writing, communication and presentation skills.

+ Health care experience preferred.

+ Experience using MS Word, PowerPoint, Excel, and SharePoint required, and project management software preferred.

Additional Information

+ Organization: Corporate Services

+ Shift: Day Job

+ Union Code: Not Applicable

Additional Details

This posting represents the major duties, responsibilities, and authorities of this job, and is not intended to be a complete list of all tasks and functions. It should be understood, therefore, that incumbents may be asked to perform job-related duties beyond those explicitly described above.

Overview

Henry Ford Health partners with millions of people on their health journey, across Michigan and around the world. We offer a full continuum of services – from primary and preventative care to complex and specialty care, health insurance, a full suite of home health offerings, virtual care, pharmacy, eye care and other health care retail. With former Ascension southeast Michigan and Flint region locations now part of our team, Henry Ford’s care is available in 13 hospitals and hundreds of ambulatory care locations. Based in Detroit, Henry Ford is one of the nation’s most respected academic medical centers and is leading the Future of Health: Detroit, a $3 billion investment anchored by a reimagined Henry Ford academic healthcare campus. Learn more at henryford.com/careers .

Benefits

The health and overall well-being of our team members is our priority. That’s why we offer support in the various components of our team’s well-being: physical, emotional, social, financial and spiritual. Our Total Rewards program includes competitive health plan options, with three consumer-driven health plans (CDHPs), a PPO plan and an HMO plan. Our team members enjoy a number of additional benefits, ranging from dental and eye care coverage to tuition assistance, family forming benefits, discounts to dozens of businesses and more. Employees classified as contingent status are not eligible for benefits.

Equal Employment Opportunity/Affirmative Action Employer

Equal Employment Opportunity / Affirmative Action Employer Henry Ford Health is

committed to the hiring, advancement and fair treatment of all individuals without regard to

race, color, creed, religion, age, sex, national origin, disability, veteran status, size, height,

weight, marital status, family status, gender identity, sexual orientation, and genetic information,

or any other protected status in accordance with applicable federal and state laws.