• Sr. Digital Analyst

    Insight Global (Miami, FL)


    Job Description

    We are seeking a results-driven Senior Digital Analyst to support our digital media team in delivering high-performing campaigns grounded in data, audience insights, and innovation. This contractor role is pivotal in optimizing national and local digital media investments across platforms like Connected TV, Online Video, Streaming Audio, Social, Display, and Search. Youll work closely with the Senior Digital Media Manager and our media agency team to translate complex campaign data into actionable insights, guide performance strategy, and ensure digital initiatives are driving measurable impact.

     

    We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) .

     

    To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

     

    Skills and Requirements

     

    5+ years of experience in digital media analytics, performance marketing, or media strategy.

     

    Hands-on experience with media platforms (Meta, Google Ads, DV360, TikTok, etc.).

     

    Strong skills in Excel, Looker Studio, Tableau, or other BI tools.

     

    Deep knowledge of digital KPIs, attribution models, and A/B testing.

     

    Experience working with large budgets and complex digital ecosystems.

     

    Strategic thinker with strong communication and storytelling skills.

     

    Audience strategies

     

    CDPs (customer data platforms) - Hightouch or composable CDP , mParticle, Tealium, ActionIQ Experience in QSR, retail, or multi-location marketing a plus.

     

    Familiarity with MMM or incrementality testing frameworks.

     

    SQL or data querying experience.

    Coming from a digital media agency or digtal media consulting firm null

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].