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Description

We are looking for a skilled Marketing Analyst to join our client's team in Southfield. This role offers an exciting opportunity to leverage data-driven insights to enhance marketing strategies and optimize campaign performance. The ideal candidate will have a strong background in analytics and a passion for interpreting data to drive impactful business decisions.

Responsibilities:

• Perform qualitative research to understand market trends, customer behavior, and competitive positioning.

• Collaborate with cross-functional teams to create and deliver compelling presentations that communicate research findings and recommendations.

• Utilize CRM systems and other digital platforms to track and analyze customer interactions and campaign effectiveness.

• Design and implement research methods to gather user feedback and enhance user experience.

• Monitor and evaluate the effectiveness of marketing initiatives, providing recommendations for improvement.

• Stay updated with industry trends and emerging technologies to ensure innovative marketing approaches.

• Manage and moderate online research communities to collect qualitative data and insights.

• Synthesize complex data into clear, concise reports for stakeholders.

Requirements

• Minimum of 3 years of experience in marketing analytics, research, or a related field.

• Experience in qualitative and quantitative research methods.

• Excellent analytical and problem-solving skills with the ability to interpret complex data.

• Strong communication skills, including the ability to create and deliver detail-oriented presentations.

• Familiarity with user experience research and social listening tools.

• Background in automotive, advertising, or digital agencies is a plus.

Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .