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Description

Robert Half Marketing and Creative has a client that is looking for an experienced and innovative Director of Marketing/Communications to spearhead dynamic marketing initiatives within the casino and gaming industry. This role requires a strategic thinker with a deep understanding of consumer behavior and a proven ability to drive brand growth, customer engagement, and revenue. The successful candidate will lead a team, oversee marketing operations, and align strategies with broader business goals.

Responsibilities:

• Design and execute comprehensive marketing strategies that align with the casino’s brand identity and revenue objectives.

• Analyze industry trends to adapt and refine marketing approaches for sustained competitiveness.

• Develop and manage targeted campaigns, including promotions, events, loyalty programs, and digital marketing tailored to the gaming audience.

• Strengthen the casino’s brand presence across digital, physical, and on-site platforms with consistent messaging and visuals.

• Lead and mentor a team of marketing professionals, fostering creativity and collaboration.

• Collaborate with departments like operations, customer service, and IT to ensure marketing efforts support organizational goals.

• Utilize analytics tools to assess campaign effectiveness, customer behaviors, and market opportunities, refining strategies accordingly.

• Oversee digital marketing efforts such as SEO, social media, and website optimization to enhance customer engagement.

• Ensure all marketing activities comply with gaming industry regulations and obtain necessary approvals for promotional materials.

• Prepare insightful reports on marketing performance to inform and guide senior leadership.

Requirements • Proven experience in marketing leadership roles, preferably within the casino or gaming industry.

• Strong expertise in digital marketing strategies, including SEO, social media, and content creation.

• Demonstrated ability to develop and execute innovative marketing campaigns that drive customer acquisition and retention.

• Proficiency in leveraging data analytics tools, such as Google Analytics, to evaluate marketing performance and customer insights.

• Solid understanding of B2C and B2B marketing principles and strategies.

• Exceptional leadership and team management skills, with a focus on fostering collaboration and creativity.

• Knowledge of regulatory requirements and compliance standards within the gaming sector.

• Strong analytical, problem-solving, and communication skills to drive results and align marketing with business objectives. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .