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Description We are looking for an experienced Marketing Automation Manager to join our team on a contract basis in Washington, District of Columbia. In this role, you will leverage Salesforce Marketing Cloud to optimize marketing strategies, drive engagement, and improve campaign performance. This position is ideal for someone with a strong background in digital marketing and marketing automation who thrives in a collaborative environment.

Responsibilities:

• Utilize Salesforce Marketing Cloud to design, implement, and manage marketing automation workflows and initiatives.

• Conduct a comprehensive audit of current marketing automation processes, identifying areas for improvement and developing strategic solutions.

• Create and integrate member segmentation profiles to enhance targeting and personalization.

• Develop and execute high-impact automation workflows, including establishing baseline performance metrics.

• Plan and conduct A/B tests to optimize campaign performance, conversion rates, and overall marketing productivity.

• Implement advanced segmentation and personalization strategies, including dynamic content and predictive modeling.

• Design and execute membership automation strategies, such as personalized renewal campaigns, onboarding sequences, and reengagement initiatives.

• Generate detailed analytics and insights, including dashboards for marketing performance and member engagement.

• Document standard operating procedures (SOPs) and provide cross-training to enable marketing team members.

• Collaborate with designers, developers, and project managers to ensure seamless implementation of automation initiatives. Requirements • Minimum of 5 years of experience in marketing automation and digital marketing.

• Proficiency in Salesforce Marketing Cloud; certification is highly preferred.

• Strong ability to assess and optimize marketing automation platforms, including journey mapping and opportunity identification.

• Experience in creating data strategies and integrating member segmentation profiles.

• Proven track record of developing and executing automation workflows with measurable results.

• Expertise in A/B testing methodologies to enhance campaign performance and sales growth.

• Familiarity with advanced segmentation techniques, dynamic content personalization, and predictive analytics.

• Knowledge of HTML, CSS, and other tools for email campaign design and execution. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .