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Senior Manager/Director, Market Insights & Product Marketing

Date: Jul 24, 2025

Location:

Houston, TX, US, 77032

We are looking for the right people — people who want to innovate, achieve, grow and lead. We attract and retain the best talent by investing in our employees and empowering them to develop themselves and their careers. Experience the challenges, rewards and opportunity of working for one of the world’s largest providers of products and services to the global energy industry.

Job Duties and Qualifications

As the Head of the Marketing Department for Landmark, the Senior Manager/Director of Market Insights & Product Marketing plays a critical role in setting the marketing direction of a company. Landmark is looking for an E&P thought leader to understand market and customer preferences, develop and execute marketing plans, product branding initiatives, digital marketing and events.

Key Responsibilities:

+ Key stakeholder in ensuring superior customer experience by understanding and optimizing customer journey

+ Develop and implement product marketing campaigns designed to improve product positioning in the market

+ Develop and implement partner ecosystem marketing campaigns designed to showcase the impact of the ecosystem on our customers

+ Orchestrate Landmark Innovation Forum and Expo and presence at other industry events such as IMAGE, EAGE, SPE etc.

+ Drive thought leadership by organizing speaking engagement and paper publication with customers or at conferences

+ Direct and oversee the marketing budget including expansion of the marketing team

+ Voice of the Customer Insights: Conduct competitive research; analyze market trends; systematize and drive market and customer insights processes needed to validate needs and business objectives from our customers drawing from multiple sources including: bugs/defects/enhancements from our customer base, customer sentiment on products our from surveys and feedback, the competition’s activity, and market & industry trends and segments

+ Lead, manage, and hold accountable the Landmark marketing team. Collaborate with the corporate marketing team.

+ Drive digital marketing efforts, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

+ Collaborate with other executives to execute the company's vision and strategy

Knowledge, Skills, and Abilities

Required Skills and Experience:

+ Experience as a CMO or similar role in product marketing for large to mid size software companies or industrial companies with a software offering

+ Strong organizational, leadership, and decision-making skills with a track record of organizing industry events, customer surveys and interactions

+ Knowledge of a wide range of marketing techniques, market trends, and concepts geared towards software offerings in cloud and on premise environments

+ Strong analytical skills, comfortable working with large amounts of data and communicating data findings

+ Outstanding verbal and written communication and interpersonal skills

+ Experience with the oil and gas industry, or oilfield service industry is a must

Education:

+ Engineering or science background

+ MBA is a plus

+ Specialized oil and gas training is a plus

Halliburton is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, disability, genetic information, pregnancy, citizenship, marital status, sex/gender, sexual preference/ orientation, gender identity, age, veteran status, national origin, or any other status protected by law or regulation.

Location

3000 N Sam Houston Pkwy E, Houston, Texas, 77032, United States

Job Details

Requisition Number:195221

Experience Level:Experienced Hire

Job Family:Sales & Marketing

Product Service Line:Landmark

Full Time / Part Time:Onsite Full Time

Additional Locations for this position: Houston, Texas