• * Confidential* Sr Director of Performance…

    Insight Global (Boca Raton, FL)


    Job Description

    Were looking for a strategic, results-driven leader to oversee customer acquisition, retention, and reactivation across digital channels. This role partners closely with teams like Sales, Brand, Creative, and Product to drive performance marketing initiatives. Youll lead a high-performing team, optimize campaigns using data-driven insights, and manage testing frameworks to improve efficiency and ROI. A strong grasp of paid and organic channelssocial, search, SEO, programmatic, and moreis essential. Youll also collaborate with internal teams to enhance targeting, user experience, and measurement tools. If you're passionate about growth, innovation, and delivering measurable impact, we want to hear from you.

     

    We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form (https://airtable.com/app21VjYyxLDIX0ez/shrOg4IQS1J6dRiMo) . The EEOC "Know Your Rights" Poster is available here (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12ScreenRdr.pdf) .

     

    To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .

     

    Skills and Requirements

     

    - Extensive hands-on experience managing multi-channel marketing campaigns, including SEM, SEO, social media, email/SMS, affiliate, and DSP.

     

    - Strong leadership and team management skills, with 4+ years of experience overseeing direct reports and inspiring high-performing teams.

     

    - Proven ability to define, track, and report on key performance metrics (e.g., CPM, CPA, CPC, LTV) and optimize campaigns for ROI.

     

    - Deep understanding of advertising and marketing technologies, including platforms like Google Ads, Facebook Ads, TikTok Ads Manager, and more.

     

    - Analytical expertise in A/B testing, incrementality testing, and multi-touch attribution, with a strong grasp of subscription models and customer lifetime value. - Cannabis industry experience

     

    - Experience with subscription products, LTV and multi-touch attribution

    - Deep expertise in performance marketing channels; familiarity with traditional channels null

    We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal employment opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment without regard to race, color, ethnicity, religion,sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military oruniformed service member status, or any other status or characteristic protected by applicable laws, regulations, andordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to [email protected].