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Description

We are looking for a skilled Paid Media Manager to join our team in Metro Detroit, Michigan. This role involves strategizing, executing, and optimizing programmatic advertising campaigns with a focus on Amazon’s advertising platform. The ideal candidate will combine a deep understanding of digital media with a passion for driving measurable results.

Responsibilities:

• Develop and implement programmatic advertising strategies across Amazon’s advertising ecosystem, including Sponsored Display.

• Analyze campaign performance metrics and provide actionable insights to improve conversion rates and overall effectiveness.

• Collaborate with creative and e-commerce teams to ensure advertising content aligns with targeting strategies.

• Conduct A/B testing and audience segmentation to enhance campaign performance.

• Monitor and stay informed about emerging trends, tools, and best practices in Amazon advertising.

• Partner with internal stakeholders and Amazon representatives to align on strategic goals and campaign execution.

• Prepare detailed reports on campaign performance and contribute insights to the broader digital marketing strategy.

• Identify opportunities for optimization and implement strategies to improve ROI and audience engagement.

• Coordinate with external partners and agencies to maximize the impact of media campaigns.

Requirements • A minimum of 5 years of experience in programmatic advertising, with a strong focus on Amazon’s advertising ecosystem.

• Proven expertise in managing campaigns using tools like Helium 10, Pacvue, Skai, or similar platforms.

• Solid understanding of D2C e-commerce and digital advertising principles.

• Demonstrated ability to analyze performance data and make data-driven optimization decisions.

• Exceptional communication and collaboration skills to work effectively with internal teams and external partners.

• Familiarity with audience segmentation and A/B testing methodologies.

• Up-to-date knowledge of trends and innovations in programmatic advertising and digital media.

• A proactive and results-oriented approach to managing advertising campaigns. Innovation starts with people.®

Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

• 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .