• Business Analyst (Product Marketing)

    Robert Half The Creative Group (Torrance, CA)


    Description

    Job Title: Business Analyst – Digital Marketing Product Team

     

    Pay Rate: $43-48/hour

     

    Assignment Type: 6+ Contract

     

    Overview

     

    Robert Half is seeking an experienced Business Analyst to join the Digital Marketing Product Team for a leading global automotive company. This team is dedicated to enhancing customer loyalty, satisfaction, and overall digital experience through continuous improvement of systems, processes, and dealer-facing solutions.

     

    In this role, you’ll serve as a key liaison between business stakeholders and technical teams, supporting production, enhancements, and scaling of Salesforce-powered systems. You’ll work within an agile product team to translate business needs into actionable user stories, deliver high-quality releases, and ensure that digital initiatives drive measurable business value.

    Key Responsibilities

    Business Analysis & Release Management (50%)

     

    + Identify opportunities to enhance business performance and propose recommendations to the Product Owner.

    + Act as the business liaison for dealer and associate-facing Salesforce applications, supporting upgrades, enhancements, and maintenance.

    + Provide production support, address stakeholder inquiries, and maintain quality standards through sprint cycles.

    + Develop and enhance reports and dashboards to analyze performance, trends, and impact on dealers and customers.

    + Ensure designated products remain aligned with business goals during major initiatives.

    + Coordinate production support and project workflows across multiple teams.

    + Lead regression testing and production validation for Salesforce projects, ensuring optimal performance post-launch.

    + Collaborate with project teams to address cross-dependencies and maintain stakeholder engagement.

     

    User Story Development & Documentation (20%)

     

    + Lead efforts to gather, document, and refine user stories and acceptance criteria.

    + Create support materials such as process maps, testing scripts, sprint decks, and defect logs using JIRA or similar tools.

    + Partner closely with development teams during design, testing, and release phases.

    + Execute system and user acceptance testing to validate release quality.

     

    Agile Process Advancement (5%)

     

    + Support the team’s agile transformation by promoting agile best practices and continuous improvement.

    Requirements

    Qualifications

    + BA/BS degree or equivalent professional experience.

    + 2+ years of business analysis or system-oriented work in projects and production support.

    + Hands-on Salesforce experience (Service Cloud, Sales Cloud) strongly preferred.

    + CRM and lead management expertise; automotive industry experience a plus.

    + Proficiency with JIRA or similar workflow management tools.

    + Strong problem-solving, organizational, and analytical skills.

    + Effective communication across technical and non-technical audiences.

    + Ability to manage multiple initiatives and stakeholders simultaneously.

    + Familiarity with using Net Promoter Score (NPS) and customer satisfaction data to identify improvement opportunities.

    + Self-motivated, adaptable, and collaborative with a focus on continuous growth.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .