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Senior Analyst, Social Intelligence (Hybrid)
- Cella Inc (Mclean, VA)
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Build dashboards and define scalable processes that make social listening insights actionable across teams.
Develop and refine listening rules and real-time alerts aligned with business priorities, brand objectives, and reputational risks.
Consult on the use of social listening to monitor brand sentiment, track brand health, and assess brand affinity.
Collaborate with Social and Influencer Marketing teams to infuse insights that drive authentic community engagement and culturally relevant content.
Monitor and report on social trends, competitive activity, and viral moments to uncover opportunities for engaging content and audience connection.
Explore and apply emerging techniques in social analytics, including AI and machine learning, to enhance insight generation.
Integrate insights across multiple social platforms, including video-first platforms and limited-access environments, to ensure a holistic view.
Partner with the Analytics team to evaluate social media performance, define key metrics, and articulate the business impact of social engagement.
Qualifications:The ideal candidate will bring a blend of analytical rigor, social media fluency, and business acumen to uncover insights that drive brand and marketing strategies.Success in this role will be demonstrated through the following Qualifications:
Proficient in using social listening tools to build queries, categories, tags, and dashboards; experience with Brandwatch is a plus.
Strong analytical skills with the ability to interpret and synthesize social data into meaningful insights.
Demonstrated experience transforming complex, high-volume data into clear visualizations and dashboards-skilled at turning data into compelling stories that resonate with non-technical audiences.
Naturally curious, with a passion for exploring new approaches to social intelligence, including the use of AI and machine learning.
Eager to develop deep expertise in the industry and understand the key metrics that drive business performance.
Solid understanding of the evolving social media landscape, platform dynamics, and best practices.
Creative thinker with the ability to translate social insights into culturally relevant content ideas and engagement strategies that resonate with diverse audiences.
Experience working in a global environment and collaborating across diverse teams and time zones.
Proven ability to partner with marketing stakeholders to inform content strategy, campaign performance, and community engagement.
Comfortable troubleshooting technical issues and navigating platform-specific data limitations.
Required Education and Employment Experience Qualifications:
Minimum of three (3) years of professional experience.
At least two (2) years of experience in an analytics, research, or insights role.
At least one (1) year of experience specifically analyzing social data.
Preferred Education and Employment Experience Qualifications:
Bachelor's degree in market research, analytics, engineering, economics, or a related field.
Five (5) or more years of professional experience.
Four (4) or more years of experience in an analytics, research, or insights role.
Two (2) or more years of experience analyzing social data.
Two (2) or more years of experience working in a global organization.
JOBID: 1097336 #LI-CELLA#LI-MM10#PLEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact [email protected] offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility). This posting is open for thirty (30) days.
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