• Campaign Manager, Salesforce / RJIM

    Raymond James Financial, Inc. (St. Petersburg, FL)


    Job Summary:

    The Campaign Manager leads strategic marketing efforts to drive lead generation and client engagement across intermediary and institutional channels. Using Salesforce Marketing Cloud, the role builds and executes multi-channel campaigns that support a wide range of investment products and strategies, including advisor engagement and thought leadership. This position works cross-functionally to translate business goals into targeted, results-driven campaigns that advance firm growth and deepen client relationships.

    Responsibilities:

    + Develop and execute go-to-market campaigns to generate leads and nurture clients using Salesforce Marketing Cloud technologies.

    + Build and manage campaigns across a range of investment products and strategies, tailoring messaging to drive engagement and support business growth.

    + Collaborate with sales and data teams to translate business goals into targeted marketing campaigns using Salesforce Journey Builder—developing client audiences, driving engagement and scoring, and progressing prospects through the funnel.

    + Lead campaign initiatives for product launches, coordinating messaging, timing, and delivery across channels to maximize visibility and impact.

    + Design and execute advisor engagement campaigns, supporting relationship-building, education, and sales enablement efforts.

    + Establish campaign performance metrics, analyze results, and deliver actionable insights to improve ROI and inform future strategy.

    + Coordinate campaign execution across channels, including email, web, social, and paid media, ensuring consistency and timely delivery.

    + Support Salesforce Marketing Cloud onboarding, contributing to process development, documentation, and internal enablement.

    + Partner with creative, content, and digital teams to align messaging, visuals, and delivery formats with campaign goals.

    + Ensure brand consistency and regulatory compliance across all campaign materials and touchpoints.

    Education and Experience

    + Bachelor’s degree (B.A.) in Marketing, Communications, Business Administration or related field and a minimum five (5) years of professional experience in campaign management within an asset management, financial services, or related industry preferred.

    + **OR**

    + Any equivalent combination of experience, education, and/or training approved by Human Resources.