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_POSITION SUMMARY:_

The Director of Marketing is a strategic leadership role responsible for developing and implementing comprehensive marketing strategies aligned with the overall business. They lead and manage a marketing team, oversee marketing budgets, and ensure brand consistency across all channels. Their focus is on driving brand awareness, customer acquisition, and revenue growth for Bass Pro Shops Hospitality.

_ESSENTIAL FUNCTIONS:_

+ In partnership with ownership and the Senior Leadership Team establish brand identity and brand standards in relation to marketing and public relations

+ Responsible for overseeing, directing and managing Big Cedar’s advertising, direct marketing, online/web marketing, promotions and strategic partnerships

+ Oversee all aspects of Big Cedar public relations, ensuring that the information and messaging about Big Cedar is in accordance with brand standards and the wishes of ownership

+ Responsible for tracking and analyzing campaign results

+ Oversee the production of marketing and resort collateral in accordance with brand standards

+ Responsible for all aspects of accurate budget management for advertising and promotions

+ Be proactive in identifying ways to promote and cross-promote Big Cedar, Top of the Rock, Dogwood Canyon and Buffalo Ridge services and amenities to maximize revenue

+ Provide superior service to our customers (both internal and external) at all times. Follow Big Cedar’s Service Standards at all times

+ Partner with Bass Pro Shop’s marketing department to create and deliver successful marketing collateral and campaigns

+ Other duties as assigned

_EXPERIENCE/QUALIFICATIONS:_

+ Minimum Degree Required: Bachelor's Degree with an emphasis in Marketing/Business preferred

+ 4+ years leading marketing efforts preferred

+ Ability to organize and manage multiple priorities

+ Minimum of 2 years in a supervisory role with experience in coordination and managing staff

_KNOWLEDGE, SKILLS, AND ABILITY:_

+ Building relationships with team members, other departments, and external partners

+ Proficiency in relevant marketing technologies, such as CRM systems, marketing automation platforms, and social media management tools

+ Building relationships with team members, other departments, and external partners

+ Identifying and resolving marketing challenges, adapting to changing market conditions

+ Generating innovative marketing ideas and campaigns that capture attention and drive results

+ Managing multiple marketing projects simultaneously, ensuring they are completed on time and within budget

+ Analyzing marketing data, identifying trends, and measuring the success of marketing campaigns

+ Effectively communicating marketing plans and strategies to various stakeholders, including team members, senior management, and external partners

+ Inspiring and motivating marketing teams, fostering a collaborative environment, and providing guidance

+ Developing and implementing effective marketing strategies that align with overall business goals

+ Knowledge of brand development, brand management, and consistent messaging across all platforms is key

+ Proficiency in areas like SEO, social media marketing, content marketing, and email marketing is essential in today's landscape

+ Understanding how to conduct market research, analyze data, and identify trends

_TRAVEL REQUIREMENTS:_

+ Seldom

_PHYSICAL REQUIREMENTS:_

Regularly walks, sits, stands and does computer work.

Seldom/Never lifts up to 50 lbs.

**_INDEPENDENT JUDGEMENT_** :

Develops objectives and general policies and procedures for a specific program or functional area of responsibility within general scope of established operational goals and plans. Day-to-day work and decisions do not require direction or review by immediate supervisor. End results are reviewed by supervisor.

Full Time Benefits Summary:

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

+ Medical

+ Dental

+ Vision

+ Health Savings Account

+ Flexible Spending Account

+ Voluntary benefits

+ 401k Retirement Savings

+ Paid holidays

+ Paid vacation

+ Paid sick time

+ Bass Pro Cares Fund

+ And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

_Reasonable Accommodations_

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.

If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at [email protected].

Big Cedar Lodge