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_POSITION SUMMARY:_

The VP of Marketing will be a key leader within our organization, responsible for developing and executing the marketing strategy to drive brand awareness, guest engagement, and revenue growth for Big Cedar Lodge – America’s Premier Wilderness Resort. As a partner to the broader leadership team, the VP will ensure marketing efforts align with the resort’s revenue and guest satisfaction goals, collaborating across departments to support occupancy, visitation, and ancillary revenue streams. The ideal candidate is results-oriented, guest-obsessed, and passionate about building emotional connections through compelling storytelling and exceptional experiences. In addition to the world-class resorts, the VP of Marketing will play an integral role in developing and telling a compelling multi-channel narrative of the Johnny Morris Foundation and Conservation Attractions. They will have a strong understanding of the core guest and POV on how to bring a world-class resort and attraction experience to life. They will be a humble and collaborative leader, with a passion for the mission of the organization, inspiring all people to enjoy, love and conserve the great outdoors.

_ESSENTIAL FUNCTIONS:_

+ Plans and oversees marketing objectives, strategies, programs, and policies

+ Translates the overall marketing vision into integrated business plans, tactics, and deliverables

+ Partners with ownership and the Senior Leadership Team to establish brand identity and brand standards in relation to marketing and public relations.

+ Develop and execute the resort’s marketing strategy to drive brand awareness, customer engagement, and revenue growth in alignment with overall business objectives.

+ Provides budgetary oversight, controls marketing initiatives, and delegates resources and teams to execute short-term and long-term marketing plans

+ Plans and directs critical marketing functions, including market research, communications, and product planning

+ Oversee all aspects of Big Cedar public relations, ensuring that the information and messaging about Big Cedar is in accordance with brand standards and the wishes of ownership

+ Demonstrates ability to be proactive in identifying ways to promote and cross-promote Big Cedar, Top of the Rock, Dogwood Canyon and Buffalo Ridge services and amenities to maximize revenue

+ Partners with Bass Pro Shop’s marketing department to create and deliver successful marketing collateral and campaigns

+ All other duties as assigned

_EXPERIENCE/QUALIFICATIONS:_

+ Minimum Degree Required: Bachelor's Degree in Marketing, Business, Communications, or a related field preferred

+ Minimum of 10–15 years of progressive marketing leadership experience, ideally within hospitality, attraction, or lifestyle brands.

+ Proven success in leading large-scale, integrated marketing initiatives with measurable business impact, including brand building, digital marketing, CRM, and performance marketing.

+ Deep understanding of marketing technologies and platforms (e.g., CRM, CMS, analytics, ad tech, and social media tools), with a strategic view on to utilize tools to measure guest satisfaction and drive business outcomes.

_KNOWLEDGE, SKILLS, AND ABILITY:_

+ Demonstrated ability to build, lead, and mentor high-performing marketing teams across functions and channels.

+ Strong storytelling and presentation skills, with the ability to clearly communicate marketing strategies and results to executive and non-marketing stakeholders.

+ Highly organized and adaptable, with a track record of managing multiple priorities in a fast-paced, dynamic environment.

+ Creative, passionate and service oriented with a collaborative team mindset

+ Oversee the production of marketing and resort collateral in accordance with brand standards

_TRAVEL REQUIREMENTS:_

+ Occasionally

_PHYSICAL REQUIREMENTS:_

Regularly walks, sits, stands and does computer work.

Seldom/Never lifts up to 50 lbs.

**_INDEPENDENT JUDGEMENT_** :

Develops strategic direction, goals, plans and policies for an area of responsibility. Sets broad objectives and is accountable for overall results in respective area of responsibility. Authority to make independent decisions on matters of significance. Requires a high degree of independent judgment and problem solving of complex problems.

Full Time Benefits Summary:

Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!

+ Medical

+ Dental

+ Vision

+ Health Savings Account

+ Flexible Spending Account

+ Voluntary benefits

+ 401k Retirement Savings

+ Paid holidays

+ Paid vacation

+ Paid sick time

+ Bass Pro Cares Fund

+ And more!

Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.

_Reasonable Accommodations_

Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.

If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at [email protected].

Big Cedar Lodge