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  • Field Marketing Account Manager, CALA

    Marriott (Plantation, FL)



    Apply Now

    Additional Information

    **Job Number** 25120760

    **Job Category** Sales & Marketing

    **Location** CALA Regional Office, 1200 S. Pine Island Road, Plantation, Florida, United States, 33324VIEW ON MAP (https://www.google.com/maps?q=CALA%20Regional%20Office%2C%201200%20S.%20Pine%20Island%20Road%2C%20Plantation%2C%20Florida%2C%20United%20States%2C%2033324)

    **Schedule** Full Time

    **Located Remotely?** Y

    **Position Type** Management

    JOB SUMMARY

    The Account Manager is responsible for managing and maintaining on-going relationships with properties and owners, and works closely with Marketing Knowledge Experts (KE) to ensure Marketing initiatives are being executed at the property and regional levels in partnership with the Centers of Excellence (COE). Serves as the primary point of contact for a collection of hotels for Brand, Marketing and Digital (BMD) needs. Designs customized annual marketing and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals.

    CANDIDATE PROFILE

    Education and Experience

    • 2-year degree in Marketing, Hospitality Management or related major; 4 years’ experience in Marketing, Hospitality Management, or related professional area.

    OR

    • 4-year degree in Marketing, Hospitality Management or related major; 2 years’ managerial experience in Marketing, Hospitality Management, or related professional area.

    • Fluency of English and Spanish required.

    Preferred:

    • MBA or similar advanced degree.

    • Hotel property experience, hotel field marketing experience, or related.

    • Prior experience in the field of marketing or marketing services support, digital marketing and social media.

    • International working experience.

    CORE WORK ACTIVITIES

    The following are specific responsibilities and contributions critical to the successful performance of the position:

    • Serves as the primary point of contact for a collection of hotels for Brand, Marketing and Digital (BMD) needs.

    • Designs customized annual marketing and implementation plans for each assigned property including setting key marketing goals and identifying key marketing channels to be utilized to reach goals.

    • Communicates with property to get input throughout planning process.

    • Understands owner expectations in order to develop effective marketing solutions that meet the expectations and create value for both owners and Marriott International.

    • Develops a thorough understanding of the lodging business (hotel operation, industry drivers, challenges, competitors, MI’s position in the global marketplace) and cutting edge marketing trends to unveil opportunities for growth.

    • Understands global brand and marketing strategies and their application to the Latin American markets and its consumers.

    • Evaluates if global strategies meet the marketing needs of all the brands for the Latin American Markets and pull through new marketing programs/products/services to ensure successful, brand appropriate local implementation.

    • Provides marketing budget guidance to property leadership.

    • Works with COEs, KEs and other MI teams to execute key marketing and digital activities.

    • Manages coordinators and any other BMD support personnel, as assigned and ensure quality of work.

    • Shares quantitative view on how various channels/activities support business objectives (e.g., anticipated ROI per channel) and set goals/targets.

    • Determines KPIs and specific goals for properties, monitor progress against those goals and provide reports and information about progress.

    • Updates plans as needed based on performance.

    • Educates hotel and regional leadership about strategy, best practices, and policies/procedures to uphold adherence to and adoption of regional guidance.

    • Educates GMs/owners on marketing and eCommerce topics and trends.

    • Identifies opportunities for expanding services for a given property; shares value of expanded services with property leadership; includes ROI analyses for services and campaigns.

    • Responds to ad-hoc requests.

     

    The salary range for this position is $73,800 to $112,100 annually. In addition to the annual salary, the position will be eligible to receive an annual bonus.

     

    Washington Applicants Only: Employees will accrue 0.04616 PTO balance for every hour worked and eligible to receive minimum of 7 holidays annually.

     

    All locations offer coverage for medical, dental, vision, health care flexible spending account, dependent care flexible spending account, life insurance, disability insurance, accident insurance, adoption expense reimbursements, paid parental leave, educational assistance, 401(k) plan, stock purchase plan, discounts at Marriott properties, commuter benefits, employee assistance plan, and childcare discounts. Benefits are subject to terms and conditions, which may include rules regarding eligibility, enrollment, waiting period, contribution, benefit limits, election changes, benefit exclusions, and others.

     

    The application deadline for this position is 28 days after the date of this posting, July 25, 2025.

     

    _At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates. We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law._

     

    Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. **Be** where you can do your best work,​ **begin** your purpose, **belong** to an amazing global​ team, and **become** the best version of you.

     


    Apply Now



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