• Director of Paid Social

    WTW (Raleigh, NC)


    Description

    TRANZACT is a leading direct-to-consumer insurance services business, specializing in the distribution of Medicare Advantage, Medicare Supplement and Life & Supplemental insurance policies. Our focus is on leveraging our highly skilled team of over 3,000 professionals to deliver innovative solutions for our insurance carrier partners and provide consumers with a best-in-class experience.

     

    We work with some of America’s largest insurance brands to attract, educate and connect with consumers. Our diverse team of analysts, writers, engineers, designers, business leads, data scientists and sales professionals all work together to create thoughtful, data-driven and effective marketing, technology, sales and servicing strategies. These efforts have resulted in TRANZACT earning recognition and winning awards from some of the biggest names in the industry.

     

    When you become part of TRANZACT, you join a team of passionate people who push for excellence, follow through on commitments, and love to succeed together. Our culture rests on a simple principle – “ _Be Real”_ – that means being genuine, keeping your word, and having the courage to make tough decisions. Our “ _Be Real”_ values resonate and are meaningful to us. We are entrepreneurial, fast paced and empower our people. We know how to make things happen and know that our people are always the source of our success.

    About the Role

    TRANZACT is looking for a Director of Paid Social to join its Marketing Team. As Director of Paid Social, you’ll own the strategy, execution, and performance of our Paid Social campaigns across Meta (Facebook, Instagram) and beyond. You’ll lead a growing team, scale acquisition campaigns, and collaborate across marketing, business and creative teams to drive measurable business outcomes. If you’re performance-driven, relentlessly curious and innovative, and ready to lead alongside some of the brightest minds in the industry—this is your next move. TRANZACT is a leading performance marketing agency in the Medicare and insurance space, and we’re looking for a hands-on, strategic leader to take our Paid Social program to the next level.

    The specific responsibilities include

    + Lead campaign strategy, setup, and optimization with a focus on driving ROI and scale.

    + Analyze performance data to inform decisions, optimize creative and targeting, and identify opportunities for growth.

    + Mentor and grow a high-performing team of Paid Social marketers.

    + Partner and communicate cross-functionally to deliver seamless, integrated acquisition strategies.

    + Stay on the pulse of platform changes, competitive trends, and emerging tactics.

    + Manage multi-million-dollar budgets efficiently with an eye on performance and profitability

    Qualifications

    What you need to be successful

    + 5+ years in Paid Social advertising (Meta required; LinkedIn, TikTok, Programmatic, or others a plus)

    + Proven ability to scale direct-to-consumer acquisition campaigns

    + Strong analytics skills—Excel, Tableau, PowerBI

    + Leadership experience with a player-coach mindset

    + Deep understanding of targeting, testing, creative best practices, and budget pacing

    + Passion for performance marketing and continuous improvement

     

    TRANZACT is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

     

    Equal Opportunity Employer / Disability / Vet (https://cdn-static.findly.com/wp-content/uploads/sites/478/2019/03/Equal-Opportunity-is-the-Law-Poster-Supplement.pdf)