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Company description

Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.

Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale.

As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients.

Helping Our Clients Unlock Growth in the Platform World

•Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World.”

- Arthur Sadoun, Chairman and CEO, Publicis Groupe.

Opportunity

Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences.

The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow.

Overview

The Strategy and Insights team partners with Planning, Brand Teams, and Investment teams to demonstrate understanding and actionable insight that drive investment and communication decisions. They will be applying research, data and analytics techniques and outputs with a focus on storytelling and data visualization to address key business questions.

The SVP position requires both strategic and tactical skills with organization, collaboration, attention to detail, intellectual curiosity, proficiency at problem-solving, and the ability to work in a fast-paced atmosphere with minimal direction. The individual must demonstrate a strong understanding of both traditional and digital media principles, and encompass the ability to make complex topics relatable.

This role will manage a team focused on gathering and understanding data from multiple sources to create a comprehensive understanding of what is happening with our customers and prospects, and why they are making the decisions they make. This role is combining both traditional research methods as well as being a center of knowledge for all the data available to our teams and clients. They will work with other teams to aid in development of targets, marketing goals and competitive challenges.

Responsibilities

+ Lead measurement programs/studies; work with the client and internal teams to identify the right solution; manage the studies end-to-end including design, quality control, analysis and presentation

+ Architect primary research studies using numerous methodologies to quantify attitudinal impact of media

+ Create ongoing understanding of market conditions through syndicated research and custom studies

+ Lead response to client questions, creating client-ready presentations and presenting at meetings with groups across various fields

+ Synthesize client data, syndicated data, agency, and industry knowledge to communicate opportunities, takeaways, and recommendations with authority and credibility

+ Support measurement execution focused on brand health, consumer behavior and advertising, media, and partnership effectiveness

+ Evaluate new and current data partners and new approaches to ensure agency solutions are groundbreaking

+ Collaborate with client and vendor research, insights and analytics teams to understand gaps, contributing to strategic learning agendas on answering business goals and challenges

+ Proactively educate internal and external clients on research, tools, and approaches

+ Implement, manage, and deliver best-in-class business and competitive intelligence and insight analysis and reporting to inform communication strategy

+ Own the pre-planning research deliverable for flagship campaigns, focusing in on the competitive landscape, audience trends, brand needs that collectively provide the foundation for strategic planning

+ Align with strategy team’s development of target audience profiles using a mix of syndicated and client data and build alignment of audiences between client segmentation work, strategic media targets and addressable targeting

+ Lead media, brand, and consumer research that yields unique insights to inform clients when budget setting on new product launches, integrating inputs across teams and partners into large-scale presentations

+ Adapt Publicis Groupe corporate points of views for the client; ensure that client needs are represented in Publicis Groupe’s research programs.

+ Contribute to agency standard processes

+ Build trust relationship with internal teams, clients

+ Manage and mentor team

Qualifications

+ Bachelor’s degree or equivalent experience or higher preferred, ideally in marketing, advertising, business, engineering, statistics, economics, sociology, or related field

+ 12+ years in competitive media and marketing research, consumer insights, business consulting, or digital advertising research/analytics/ insight with progressing responsibilities

+ Experience managing a team

+ Excellent project management, organization, leadership, presentation and communication skills

+ Strong grounding in traditional and digital media advertising effectiveness methods including return on investment, preferably working knowledge of market mix model results

+ Knowledge and interest in learning about the traditional and digital media research measurement vendor marketplace, with the ability to identify and evaluate new capabilities across suppliers

+ Familiarity with syndicated and audience data tools, able to work with and share survey-based data

+ Experience with competitive reporting systems and interest in the competitive landscape of the technology marketplace

Additional information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

+ Paid Family Care for parents and caregivers for 12 weeks or more

+ Monetary assistance and support for Adoption, Surrogacy and Fertility

+ Monetary assistance and support for pet adoption

+ Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance

+ Tuition Assistance

+ Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more

+ Matching Gifts programs

+ Flexible working arrangements

+ 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)

+ Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Compensation Range: $176,700 - $263,655 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/08/2025.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected]. All your information will be kept confidential according to EEO guidelines.

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