• Sr. Marketing Automation Specialist

    Robert Half The Creative Group (Washington, DC)


    Description We are looking for a highly skilled Sr. Marketing Automation Specialist to join our team in Washington, District of Columbia. In this long-term contract position, you will play a pivotal role in optimizing our marketing automation processes and ensuring seamless integrations across platforms. This role requires expertise in Salesforce Marketing Cloud and a strong ability to collaborate with cross-functional teams to drive impactful marketing campaigns.

    Responsibilities:

    • Lead the migration to a new marketing automation platform, ensuring accurate data transfers and functionality preservation.

    • Work closely with sales and other departments to gather requirements and implement tailored marketing automation solutions.

    • Monitor and resolve database issues, including automated data syncs, imports, and extensions.

    • Organize and maintain lists, assets, and campaigns within the marketing automation platform for optimal usability.

    • Integrate marketing tools and systems to streamline workflows and ensure data consistency.

    • Investigate and address system errors to maintain platform reliability.

    • Design and execute automated marketing campaigns, journeys, and lead scoring strategies for personalized customer experiences.

    • Collaborate with stakeholders to develop dashboards, interfaces, and system integrations.

    • Build and manage analytic dashboards to track performance metrics and campaign outcomes.

    • Provide training and ongoing support to team members on marketing automation best practices. Requirements • Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field, or equivalent experience.

    • At least 5 years of experience as a Salesforce Marketing Cloud Administrator with a proven track record of successful implementations.

    • Deep understanding of Salesforce integrations with marketing technologies such as On24, Demandbase, and Google Analytics.

    • Expertise in managing complex data environments with a focus on maintaining data integrity.

    • Strong troubleshooting skills for technical issues related to Salesforce Marketing Cloud configurations.

    • Excellent communication skills for effective collaboration with cross-functional teams.

    • Familiarity with MarTech tools like Demandbase, Highspot, and Qualtrics.

    • Knowledge of Google Analytics and experience with its integration into marketing platforms. Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .