• Marketing Strategist-Insurance

    Huntington National Bank (Columbus, OH)


    Description

    Marketing Strategist – Insurance (Consumer & Business) Department: Marketing Strategy & Growth

     

    The Insurance Marketing Strategist at Huntington Bank is responsible for developing and executing multi-channel marketing strategies to drive profitable growth across a comprehensive portfolio of consumer and business insurance products. These include Auto, Homeowners, Renters, Life, and Umbrella Insurance for consumers, and Property & Casualty, Employee Benefits, Executive Life Insurance, and Title Insurance for business clients.

     

    This role requires a deep understanding of full-funnel marketing, strong analytical skills, and the ability to collaborate across product, analytics, and marketing teams. The strategist will focus on both acquisition and retention, ensuring that marketing efforts align with customer needs and enterprise profitability goals.

    Key Responsibilities

    + Develop and execute full-funnel marketing strategies for:

    + Consumer Insurance: Auto, Homeowners, Renters, Life, and Umbrella

    + Business Insurance: Property & Casualty, Employee Benefits, Executive Life Insurance, and Title Insurance

    + Forecast and manage marketing performance, including budget planning and ROI analysis

    + Collaborate with Product, Digital, UX, and Analytics teams to align on growth strategies and optimize customer journeys

    + Lead test-and-learn initiatives to improve campaign effectiveness and efficiency

    + Translate complex data into actionable insights and compelling narratives for senior leadership

    + Monitor industry trends and competitor activity to inform strategy and identify new opportunities

    + Support the development of segmented marketing strategies for individual consumers, small businesses, and commercial clients

    Basic Qualifications:

    + Bachelor's Degree in Marketing or related field

    + 7+ years of experience in marketing, preferably in insurance or financial services

    Preferred Qualifications:

    + Strong quantitative and analytical skills with a focus on financial performance

    + Experience managing forecasts, budgets, and ROI-driven marketing plans

    + Proven success in both digital and traditional marketing channels

    + High intellectual curiosity and a self-starter mindset

    + Excellent communication and interpersonal skills

    + Proficiency in Microsoft Excel and PowerPoint

    + Familiarity with A/B and multivariate testing

    + Experience with digital channels such as paid search, paid social, display, affiliate, and emerging platforms

    + Understanding of insurance marketing compliance and regulatory considerations

     

    #LI-Hybrid

    #LI-NG1

    Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

     

    Yes

    Workplace Type:

    Office

     

    Our Approach to Office Workplace Type

     

    Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds: in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

     

    Huntington is an Equal Opportunity Employer.

     

    Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

     

    Note to Agency Recruiters: Huntington Bank will not pay a fee for any placement resulting from the receipt of an unsolicited resume. All unsolicited resumes sent to any Huntington Bank colleagues, directly or indirectly, will be considered Huntington Bank property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.