"Alerted.org

*D.R. Horton, Inc., the largest homebuilder in the U.S.,*was founded in 1978 and is a publicly traded company on the New York Stock Exchange. It is engaged in the construction and sale of high quality homes designed principally for the entry-level and first time move-up markets. The Company also provides mortgage financing and title services for homebuyers through its mortgage and title subsidiaries. Please visit our website atwww.drhorton.comfor more information.

*D.R. Horton, Inc.*is currently looking for a*_Digital Marketing Coordinator_*. The right candidate will plan and coordinate marketing strategies for assigned target markets. Work closely with online and on-site sales teams, leadership teams, and internal teams to implement digital marketing plans that support revenue and volume growth.

*Essential Duties and Responsibilities*include the following. Other duties may be assigned.

* Conduct market research, analyze benchmarks, and understand customer needs to align with strategies and digital channels

* Develop and implement digital marketing roadmaps, create localized content, execute strategies for brand awareness, lead generation and achieving sales targets

* Coordinate and create web content including listings, community updates and campaigns to engage and motivate targeted audiences**

* Draft and schedule social media posts to maximize engagement at both hyper-local and enterprise levels

* Collaborate with teams to design and execute strategic email drip campaigns to support customers through multiple touch points

* Implement SEO and SEM best practices including keyword optimization and content alignment to drive web traffic and meet business objectives

* Review campaign performance and generate reports for internal stakeholders using CRM dashboards

* Collaborate with internal marketing teams and external vendors to ensure content is optimized and delivered effectively across all markets

* Prepare and manage budget while tracking metrics including cost per lead, ROI and KPIs to measure campaign effectiveness

* Conduct all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company

* Ability to work overtime

* Ability to travel overnight

*Education and/or Experience*

* Bachelor's degree in Marketing, Communications, or a related field

* 3 years of experience creating, developing, managing, and analyzing public-facing marketing campaigns and strategies across multiple digital channels

* 2 years of experience managing social media content across multiple social channels

* Proficiency with MS Office and email

* *

*Preferred Qualifications*

* Adobe Photoshop, Illustrator, and design skills are a plus

* GA4 - Google Analytics

* Meta Business Manager/Suite

* CRM - Microsoft Dynamics or other CRM platforms

* Email marketing technology platforms

* Building email marketing drip campaigns

* Creating UTM codes

* Copywriting - experience with writing SEO detailed descriptions

* Experience with Digital Asset Management platforms

* Experience with delivering branded content within corporate identity guidelines

Come join a winning team with a Fortune 500 company! We are growing fast and are looking for enthusiastic attitudes and team players to join our success. We offer an excellent benefits package including:

* Medical, Dental and Vision

* 401(K)

* Employee Stock Purchase Plan

* Flex Spending Accounts

* Life & Disability Insurance

* Vacation, Sick, Personal Time and Company Holidays

* Multiple Voluntary and Company provided Benefits*//*

*/Build YOUR future with D.R. Horton, America’s Builder. #WeBuildPeopleToo/*

**Job:** **Sales*

**Organization:** **Home Builder*

**Title:** *Digital Marketing Coordinator*

**Location:** *North Carolina-Morrisville*

**Requisition ID:** *2503192*