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Director, US Marketing & Strategy
- Abbott (Plymouth, MN)
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Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
+ Career development with an international company where you can grow the career you dream of
+ Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year
+ An excellent retirement savings plan with high employer contribution
+ Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree
+ A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune
+ A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists
The Opportunity
The primary purpose of this Commercial Operations leader for Structural Interventions is to drive sustainable commercial success by advancing and supporting organization's potential. This group leads the deployment of tools and programs to support sales execution. It also provides quality analytics to support sales performance and customer engagement. Commercial Operations is responsible for launch planning of a new Left Atrial Appendage (LAA) Occlusion product thought to have a potential of $1 billion in sales/year within 2 years.
What You’ll Work On
+ Leading the development and execution of comprehensive product launch plans across the three structural interventional franchises (with 3 customer groups) in alignment with revenue growth objectives. The groups include congenital heart disease, Patent Foramen Ovale (PFO) closure and LAA Occlusion.
+ Driving marketing and sales initiatives across the franchises to support revenue growth and profitability objectives.
+ Introducing structural heart portfolio pricing to maximize return on technology investment and product adoption.
+ Devising and introducing product positioning and messaging based on product performance and relevant clinical evidence aligned with customer needs and competitive differentiation.
+ Managing sales enablement training programs to ensure field organization is fully equipped to achieve revenue growth objectives.
+ Leading international, national and regional conference and meeting strategy and implementation with focus on customer engagement and product promotion.
+ Leading customer engagement through support of key opinion leader strategy in creation and execution of advisory boards and other relevant Abbott-led meetings.
+ Launch planning including pricing strategy for a 2027 launch of a new $1B product.
+ Providing analyses and implications of key learnings to be applied in the development of future best practices as related to sales and marketing practices, key performance indicators, selling skills, sales management training.
+ Coordinate LAA Occlusion marketing with EP division and Heart Valve group.
+ Long range planning of LAA occlusion and Structural interventions sales strategy.
Required Qualifications
+ Bachelor's degree in a relevant field of study
+ Minimum 12+ years of relevant career experience
+ Minimum 10+ years of experience in medical device industry, with preference for Structural Heart or Electrophysiology background
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal
The base pay for this position is $168,000.00 – $336,000.00. In specific locations, the pay range may vary from the range posted.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email [email protected]
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