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Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

The Manager, Media Network is part of the Global Engagement Division. This is a strategic role responsible for spearheading the innovation and expansion of American Airlines advertising capabilities. The individual will lead the exploration, development, and integration of advanced advertising technologies, targeted marketing solutions, and new revenue-generating products across our owned and operated channels.

What you'll do

_As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations._

• Leads the strategic exploration, development, and integration of advanced tracking mechanisms, such as UTM parameters and other attribution solutions, into media buys across owned channels to enable robust campaign performance measurement and optimization.

• Drives the innovation and implementation of more sophisticated targeted marketing capabilities within American Airlines owned and operated media channels, leveraging first-party data and advanced segmentation techniques to enhance relevance, effectiveness, and partner value.

• Spearheads the strategic assessment, business case development, and execution plan for establishing and scaling a broader American Airlines advertising opportunities on existing and emerging platforms.

• Defines product vision, strategy, and roadmap for new advertising and media capabilities, aligning with overall company objectives and market opportunities.

• Collaborates closely with cross-functional teams including IT, Data Science, Analytics, Legal, Revenue Management, and Marketing to define technical specifications, data requirements, and operational workflows for new media solutions.

• Evaluates and recommends potential third-party technologies, platforms, or vendors to support the development and operation of advanced advertising and data capabilities, managing relationships as needed.

• Develops and presents business cases, strategic recommendations, and progress reports to senior leadership regarding media network development initiatives.

• Stays at the forefront of emerging trends, technologies, and best practices in digital advertising, ad tech, data utilization, and privacy regulations to inform strategic direction and identify new opportunities.

• Ensures all developed media solutions adhere to data privacy regulations and company policies, working closely with Legal and Privacy teams.

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree in Marketing, Business, Technology, Product Management, or a related field, or equivalent experience.

• 5+ years of experience in marketing, advertising, or a related field

• 2+ years of experience in a leadership or management role

Preferred Qualifications- Education & Prior Job Experience

• Master's degree in Marketing, Business, or related field

• 8+ years of experience in marketing, advertising, or a related field

• Experience with data-driven marketing and analytics

• Experience with emerging technologies such as AI, AR, and VR

Skills, Licenses & Certifications

• Strong knowledge of advertising technologies and targeted marketing solutions

• Experience with data analysis and interpretation

• Proven track record of driving innovation and growth in a fast-paced environment

• Excellent communication and presentation skills

• Ability to work in a fast-paced environment and prioritize multiple projects simultaneously

• Certification in marketing or a related field (e.g. Google Analytics, HubSpot)

What you'll get

Feel free to take advantage of all that American Airlines has to offer:

+ Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.

+ Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.

+ Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.

+ 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.

+ Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20+ Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.

EQUAL EMPLOYMENT OPPORTUNITY/ AFFIRMATIVE ACTION POLICY

American Airlines maintains a continuing policy of nondiscrimination in employment. It is our policy to provide equal opportunity and access for all persons, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or status as a disabled veteran or other protected veteran, in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations. This policy of nondiscrimination shall include, but not be limited to, the following employment decisions and practices: hiring; upgrading; promotions; demotions or transfers; layoffs; recalls; terminations; rates of pay or other forms of compensation; selection for training, including apprenticeship; and recruitment or recruitment advertising.