• Influencer Marketing Manager, Shopbop

    Amazon (New York, NY)


    Description

    Shopbop is seeking a dynamic and innovative Influencer Marketing Manager to lead our experiential and content-driven influencer initiatives. This role will spearhead the strategy and execution of high-impact influencer events, content campaigns, and strategic partnerships that drive brand awareness and revenue growth.

     

    The ideal candidate will be a versatile marketing strategist with a strong background in experiential marketing and partnership management. They should excel at conceptualizing and executing a wide range of influencer engagements - from digital content collaborations and social media campaigns to in-person events of various scales.

     

    Key job responsibilities

     

    Developing and managing an extensive calendar of influencer events, including seasonal moments, collection launches, and brand partnerships

     

    Creating innovative content campaign concepts that align with business objectives and drive measurable results

     

    Building and nurturing relationships with priority influencer partners through personalized engagement and VIP experiences

     

    Overseeing event budgets, vendor relationships, and execution logistics while measuring ROI

     

    Implementing automated marketing programs including targeted communications, educational resources, and engagement initiatives

     

    Analyzing program performance and optimizing strategies based on data insights

     

    Identifying emerging influencer talent and platforms to expand Shopbop's reach

    Basic Qualifications

    - 4+ years of professional non-internship marketing experience

     

    - Experience using data and metrics to drive improvements

     

    - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

     

    - Experience using Microsoft Excel to manipulate and analyze data

     

    - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion

     

    - Bachelors Degree

    Preferred Qualifications

    - Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs

     

    - Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation

     

    Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

     

    Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

     

    Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits . This position will remain posted until filled. Applicants should apply via our internal or external career site.