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Job Description

Business Unit: Rush Medical Center

Hospital: Rush University Medical Center

Department: RUSH Mrktg Strategy-RUSH Univ

**Work Type:** Full Time (Total FTE between 0.9 and 1.0)

**Shift:** Shift 1

**Work Schedule:** 8 Hr (9:00:00 AM - 5:00:00 PM) - HYBRID

Rush offers exceptional rewards and benefits learn more at our Rush benefits page (https://www.rush.edu/rush-careers/employee-benefits).

**Pay Range:** $61,068 - $99,403 per year

Rush salaries are determined by many factors including, but not limited to, education, job-related experience and skills, as well as internal equity and industry specific market data. The pay range for each role reflects Rush’s anticipated wage or salary reasonably expected to be offered for the position. Offers may vary depending on the circumstances of each case.

Summary:** **Summary:

The Marketing Specialist, University Relations serves as an integral part of RUSH’s Department of Marketing Communications, reporting to the Director, University Relations. The person in this role identifies the right mix of channel management strategies for RUSH marketing strategies for clinical service line, RUSH University and other organizational priorities. The specialist will evaluate paid, channel marketing strategies supporting demand generation for patients and learners, advertising and direct-to-consumer marketing strategies using customer relationship management, digital and traditional channels. The person in this role is expert in all facets of successful marketing communications implementation – including digital, search engine optimization, direct mail, advertising, social media, videos and other leading-edge marketing tactics.

The Marketing Specialist, University Relations works collaboratively with other members of the Marketing Communications team, including Strategic Internal Communications, Digital and Web Strategy, Strategic External Communications and Brand Strategy & Creative Media and with people from all disciplines and all levels across RUSH as well as with vendors and community representatives outside the organization to accomplish these objectives. The individual who holds this position exemplifies the RUSH mission, vision and values and acts in accordance with RUSH policies and procedures.

Requirements:

+ Bachelor's degree in communications, Marketing, or related field.

+ Minimum of three years of experience in Marketing or Communications.

+ Works occasional off-shift hours and weekends.

Preferred Job Qualifications:

+ Demonstrated success in healthcare or service industry marketing.

Physical Demands:

+ Ability to move throughout the RUSH.

+ Ability to lift or carrying objects 35-40 pounds.

Competencies:

+ Excellent communication skills, including a background in editorial style; familiarity with AP style preferred.

+ Ability to communicate effectively and confidently at all levels of the organization to promote and gain approval for ideas and plans.

+ Strength in critical and strategic thinking.

+ Successfully manage multiple projects simultaneously.

+ Expert in marketing performance measurement, analysis and insights development.

+ Ability to collaborate with and in some cases convene teams that include participants from other areas of the department and organization to integrate the deliverables of the functions and achieve common goals to successfully support the mission and business objectives of RUSH.

+ Maximize the use of available information to make data-informed decisions; incorporate data visualization into message development and deployment strategies

+ Contribute to a department-wide culture of collaboration, integrated program planning, processes, shared tools and problem-solving by facilitating cross-team initiatives that leverage individual contributors, help ensure employee engagement, ownership of work, and a high level of productivity.

+ Strong problem-solving abilities, resourcefulness, and ingenuity.

+ Excellent organizational and planning skills, with the ability to independently manage multiple projects simultaneously.

+ Understanding of and the ability to apply the full range of marketing tools and functionalities to meet marketing goals.

+ CRM and project management experience.

+ Exceptional interpersonal skills to build effective relationships with colleagues within RUSH and external clients.

+ Exceptional organizational skills and attention to detail.

+ Creativity, resourcefulness and computer skills.

Responsibilities:

+ Execute demand generation campaigns and projects, which include mailings, CRM, distribution and circulation of RUSH marketing communications materials, targeting appropriate audiences using the latest technology and strategic insights available to Marketing Communications from both inside and outside of RUSH.

+ Partner with external media agencies on purchasing and performance measurement of channel marketing, including tactics for paid search, out of home, paid social and display advertising.

+ Participates actively in development and implementation of strategic marketing and communications strategies for RUSH University, in alignment with the organization’s goals for the University brand.

+ Work directly with the RUSH University leaders and other executive leaders of the organization to develop marketing communications plans, presentations and communications

+ Establishes goals and objectives for RUSH University marketing and for its colleges. Develops and implements marketing and communications plans to achieve those goals.

+ Stay abreast of trends in marketing, seeking out innovative solutions, including AI, that build and strengthen relationships with current and prospective patients, students and stakeholders and ensure successful integration of those solutions into the comprehensive strategy.

+ Establish and stay within budget targets.

+ Assists and serves as back-up for other marketing and communications staff to move projects forward as needed.

Rush is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

**Position** Marketing Specialist - University Relations

**Location** US:IL:Chicago

**Req ID** 20034