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As a Senior Associate Brand Manager, you will be responsible for providing strategic and tactical support across all aspects of brand management, including marketing campaign strategy & execution, business performance analysis, consumer research and budget management. This role requires a deep understanding of how to combine disparate consumer data points and derive meaningful insights that drive volume and profitability.

Responsibilities Include:

Campaign Planning & Execution

+ Assist in developing and executing comprehensive marketing plans across paid/owned/earned tactics to meet brand objectives;

+ Ensure brand guidelines and standards are consistently applied across all marketing channel

Brand Strategy Development

+ Effectively execute key initiatives to ensure delivery to top and bottom line P&L targets

Consumption Analysis & Reporting

+ Act as the category subject matter expert, analyzing consumption performance data and translating findings into actionable insights as part of monthly business performance reviews

Budget Management

+ Manage annual marketing spend, brand budgets and billing process, collaborating with Finance partners on a routine basis

Sales Support

+ Create internal and customer-facing marketing materials, including selling stories

Competitive Analysis

+ Stay up-to-date on industry trends, competition and consumer behavior to identify opportunities for brand growth

Cross-functional Collaboration

+ Collaborate with cross-functional teams, including product development, sales, and creative teams to ensure alignment with brand strategy

+ Manage relationships with internal and external partners, including global marketing teams and various agencies and vendors

Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.

Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.

Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com .

What We Offer

At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here (https://wellsenterprisesinc.com/news/benefits) .

**Requisition ID** : 2208561