• Senior Manager, Insights - Strategic Foresight

    Wells Enterprises (Chicago, IL)


    The Senior Manager, Foresight will lead the development of future-focused strategic foresight that fuels innovation, brand strategy, and long-term growth. This role will help the organization anticipate change, understand emerging consumer behaviors and macro trends, and translate those into actionable implications for our brands, categories, and business. This is a high-impact role that blends strategic thinking, consumer insight, cultural intelligence, and trend forecasting in a CPG context. The ideal candidate brings a strong foundation in insights or strategy, a passion for understanding what's next, and the ability to influence stakeholders at all levels

    Responsibilities Include:

    + Lead foresight capability: Develop and manage foresight frameworks and methodologies that inform long-term brand and business strategy.

    + Identify emerging trends: Track, analyze, and synthesize macro trends, cultural shifts, category movements, and disruptive forces across markets and consumer segments.

    + Consumer and cultural intelligence: Collaborate with Consumer Insights, Innovation, R&D, and Brand teams to identify how foresight connects to evolving consumer needs and behaviors.

    + Scenario planning & strategic implications: Translate foresight into future scenarios and strategic narratives that support planning and decision-making.

    + Partner with internal stakeholders: Act as a thought leader and strategic partner to Marketing, Innovation, and Executive teams—bridging foresight into strategic choices.

    + Trend activation: Drive adoption of foresight work by creating compelling deliverables (e.g., presentations, reports, workshops) and ensuring strategic alignment across functions.

    + External partnerships: Leverage a network of foresight agencies, cultural consultancies, and thought leaders to stay ahead of the curve and validate internal perspectives.

    + Foster an insights-driven culture: Champion the value of foresight and future thinking across the organization through storytelling and training.

     

    Wells Enterprises, Inc. is the largest privately held ice cream manufacturer in the United States. Founded in 1913 by Fred H. Wells and run by the Wells family for generations, the company is an independent operating company of the Ferrero Group, one of the global leaders in sweet, packaged foods.

     

    Wells produces more than 200 million gallons of ice cream per year and distributes products in all 50 states. Wells manufactures its signature brand Blue Bunny®, lower-calorie Halo Top®, the iconic Bomb Pop®, and Blue Ribbon Classics®.

     

    Wells employs nearly 4,000 ice cream aficionados across the country. The company is headquartered in Le Mars, Iowa, where Wells has made Le Mars the “Ice Cream Capital of the World” as the largest manufacturer of ice cream in one location. Wells operates two manufacturing plants in Le Mars, Iowa, a manufacturing plant in Dunkirk, New York, and a manufacturing facility in Henderson, Nevada. Learn more at www.wellsenterprisesinc.com .

     

    What We Offer

     

    At Wells, we’re proud to support our employees with comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO). Eligible employees may also receive an annual incentive bonus based on Company performance. Learn more about our benefits here (https://wellsenterprisesinc.com/news/benefits) .

     

    **Requisition ID** : 2208557