• Digital Executive Producer, Harlingen

    Nexstar Media Group (Brownsville, TX)


    KVEO and ValleyCentral.com are seeking a Digital Executive Producer to lead the team on all digital platforms. This supervisor will report to the Digital Content Manager and News Director and will supervise a team of digital content producers.

     

    Digital Executive Producer will be responsible for overseeing and training digital producers. Oversee and improve the daily packaging of all digital editorial content published and distributed across the site, media platforms, and social media pages to increase user traffic and engagement. An audience expert who understands how to grow distribution platforms to maximize readership. Flexibility to perform various duties and work across multiple platforms. Ability to jump into the mix and create high-performing content as needed.

     

    The Digital EP will be involved in the editorial process in the newsroom. Digital EP will attend local and regional meetings as needed, and work with the Digital Content Manager and News Director on refining the local audience strategy. Digital EP will be responsible for meeting local KPI goals and ensuring traffic is regularly growing. The Digital EP needs to be familiar with all aspects of digital duties and be able to jump in as needed.

    Position Responsibilities:

    + Attends local editorial meetings and serves as a bridge between broadcast and digital in the newsroom

    + Trains and coaches, a team of local digital journalists

    + Excellent at writing engaging headlines that increase page views and packaging content that grows page views per visitor, video-on-demand metrics, and time on site

    + Leads team members responsible for planning and implementing special coverage projects (severe weather, breaking news, elections, enterprise original digital content)

    + Works with digital producers to ensure a steady stream of interesting content is packaged in an interactive way and promoted in a way that generates interest

    + Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and create opportunities to market web content on broadcast

    + Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making

    + Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation

    + Understand different ways to tell a story, particularly producing short videos and choosing great photos

    + Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience

    + Meets big KPIs, ensures the team is meeting their role-specific KPIs

    + Ensures local team meets daily deadlines

    + Creating a positive work environment

    + Promote and distribute news content on social media

    Skill/Experience Requirements

    + 2-4 years of experience in digital content and journalism, 1-2 years of management experience

    + Capable of researching, interviewing, and writing original news articles

    + Clever headline writer that gets readers to click

    + Comfortable adapting to changes in an evolving industry and thrives under pressure

    + Self-motivated, competitive spirit and assertive personality with the ability to balance multiple competing projects and priorities

    + Experience building online databases (investigative, elections, weather, etc.)

    + Organized, technical problem solver and quick decision maker

    + Knowledge of SEO best practices and AP Style

    + Enjoy working in teams and have excellent interpersonal skills

    + Ease with/ability to learn new technology independently and quickly

    + Ability to take direction and quickly implement new ideas

    + Some schedule flexibility (nights, weekends)

    + Regularly meets measurements of success

    + Strong understanding of web analytics; Google Analytics, Chartbeat experience a plus

    + Proficiency in MS Office is a must; HTML, CSS, OBS systems, and Photoshop experience are a plus

     

    #Ll-Onsite

     

    Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

     

    EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.