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  • Sr Manager Brand Marketing

    Nestle (Bridgewater, NJ)



    Apply Now

    At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life®, Nature's Bounty®, Vital Proteins®, Orgain®, Nuun®, BOOST®, Carnation Breakfast Essentials®, Peptamen®, Compleat Organic Blends®, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases.

     

    At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing.

     

    Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.

     

    The Sr Manager Brand Management plays a central role in creating the strategy for near-term profitable brand growth (<18 months), leading portfolio management including renovation & tactical innovation, price package architecture (PPA) and pricing strategy. Responsible for leveraging actionable insights to drive end-to-end optimization, I&R, and unlock consumer & customer value. This role is accountable for championing the category, brand and consumer strategy in the near-term plan.

    Key Responsibilities

    + **Consumer & Customer Intimacy** :

    + Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brand’s consumer through data and research to prioritize growth opportunities.

    + Experience leveraging data and trends to generate insights and transforming them into marketing innovation, brand building (communications), and retail programs.

    + **Business Planning** :

    + P&L ownership to ensure that key business KPIs are met—revenue, profit, market share, and Brand Health.

    + End-to-end cross-functional leadership to drive optimized portfolio & value chain.

    + Lead the development of strategic revenue management strategies to drive long-term profitable growth for the business including pricing, promo, and price pack architecture (PPA).

    + Project end-to-end impact of business plan and prepare cross-functional teams to deliver (procurement, T&P, ensure supply, etc.).

    + Manufacturing & distribution capabilities / Long Term Sourcing & Procurement Strategy.

    + Strategically chart a course for the category, portfolio, and brand using data-driven decision-making; uses the various business planning cycles to build compelling stories to rally internal teams and customers; prioritized rewarding sensorial experience like superior taste, alluring packaging, and breakthrough communications.

    + Lead monthly business planning process for brand, including collaborating with Demand Planning, Finance, and Customer teams on forecast and business tracking.

    + **Brand & Product Experience** :

    + Within the context of the division's Innovation / Renovation strategy, support tactical I&R pipeline development based on key consumer, shopper, and marketplace data.

    + In collaboration with cross-functional and external experts, lead tactical innovation projects (e.g., new count sizes, special packs, lift/shifts) in support of the brand’s innovation strategy.

    + **Commercial Excellence** :

    + Translate 3-year strategic plan into an annual commercial plan to drive sales and marketing tactics through retailer channels and partners.

    + Ensure solutions are differentiated, creating brand value and influencing purchase behavior.

    + Partner closely with sales to develop and communicate portfolio plans to the sales organization.

    + **Talent Management** :

    + Lead by example to motivate and inspire direct reports and cross-functional teams supporting the brand to exceed high performance targets.

    + Actively communicate expectations and provide regular feedback against those expectations through a robust performance management process, working with each team member to evaluate performance, provide feedback and training.

    + Work with direct reports to build appropriate development plans and coach team to ensure that the training activities achieve mutual, agreed-upon objectives.

    + Participate in talent recruitment and selection to staff the organizations with the best people for current jobs, as well as future leadership, promoting workforce diversity.

    + Foster the sharing of best practices.

     

    Experience and Education Requirements

     

    + Bachelor Degree in marketing or related business field; or equivalent experience.

    + MBA Preferred.

    + At least 7 years of work experience in product or brand management.

    + Demonstrated ability and initiative to drive cross-functional teams and agencies to deliver on collective brand goals.

    + Experience developing strategic plans and budgets, such as communication campaigns or commercialization strategies.

     

    Preferred Skills

     

    + Knowledge of budget control methods, policies, and procedures

    + Strong negotiation and relationship-building skills

    + Strong research and strategic analysis skills

    + Ability to work independently, autonomously, and adapt quickly to change to deliver results

    + Must have strong problem-solving and decision-making skills

    + Excellent communication (both verbal and written) and interpersonal skills

    + Basic financial acumen and understanding of calculating risk/return on business decisions

    + Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines

    + Proficient in Microsoft Office Applications

     

    Top consideration will be given to local candidates and those willing to relocate to Bridgewater, NJ; Chicago, IL; West Palm Beach, FL.

     

    The approximate pay range for this position is $145,000- $190,000 base. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills, and abilities as well as geographic location.

     

    It is our business imperative to remain a very inclusive workplace.

     

    To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home.

     

    The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at [email protected] or please dial 711 and provide this number to the operator: 1-800-321-6467.

     

    This position is not eligible for Visa Sponsorship.

     

    Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy.

     

    Job Requisition: 363588

     


    Apply Now



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