• Marketing Analytics Specialist

    Robert Half The Creative Group (Houston, TX)


    Description

    A Marketing Analytics Specialist plays a vital role in empowering organizations to make data-driven marketing decisions through the use of analytical tools and strategic insights. This position combines expertise in marketing, data analysis, and technology to help businesses enhance their campaigns, understand audience behaviors, and measure ROI effectively.

    Key Responsibilities

    + Data Collection & Analysis: Gather, organize, and analyze data from multiple internal and external sources, including website traffic, social media, digital advertisements, and campaign performance metrics.

    + Performance Measurement: Develop and track key performance indicators (KPIs) to assess the success of marketing strategies and identify areas for improvement.

    + Predictive Analytics: Utilize tools like machine learning and statistical analysis to predict trends and target audiences with precision.

    + Visualization & Reporting: Create easy-to-digest dashboards or reports for marketing teams and stakeholders, ensuring actionable insights are communicated effectively.

    + Optimization: Collaborate with cross-functional teams to suggest optimizations for campaigns, content, and budgets based on data insights.

    + Tool Utilization: Leverage software like Google Analytics, Tableau, and CRM platforms to enhance analysis and streamline workflows.

    Requirements

    Education and Experience Requirements

     

    + Bachelor’s degree in marketing, Business Analytics, Data Science, Statistics, or a related field (Source: Marketing Analytics Specialist Job Details - Robert Half).

    + 2–5 years of professional experience in marketing analytics, data analysis, or a similar role (Source: Marketing and Creative Roles Insights - Robert Half).

    + Strong knowledge of marketing performance metrics, customer journey analytics, and campaign attribution models (Source: Midyear Update - Robert Half).

     

    Technical Skills

     

    + Proficiency in analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.

    + Skilled in data visualization tools, including Tableau, Power BI, or Looker, to create actionable dashboards and reports.

    + Advanced knowledge of Microsoft Excel and SQL for data analysis and reporting.

    + Familiarity with customer relationship management (CRM) platforms like Salesforce, HubSpot, or similar tool.

    + Experience with programming languages such as Python or R is a plus.

     

    Analytical and Strategic Skills

     

    + Strong analytical mindset with the ability to identify patterns, trends, and actionable insights from complex datasets.

    + Expertise in campaign performance measurement, ROI evaluation, and marketing attribution strategies.

    + Sharp problem-solving skills with the capability to translate business challenges into data-driven solutions.

     

    Innovation starts with people.®

     

    Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

     

    Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

     

    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

    • 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .