• Graphic Designer

    Robert Half The Creative Group (Nashville, TN)


    Description

    We are seeking a creative and detail-oriented Graphic Designer with experience in the Consumer Packaged Goods (CPG) industry to join our client’s dynamic team. The ideal candidate will possess a strong design portfolio, showcasing innovative packaging designs, branding work, and a keen understanding of consumer trends and retail environments. This role involves conceptualizing and executing visual designs that align with branding guidelines, marketing strategies, and product goals while ensuring they resonate with target audiences.

    Requirements

    Key Responsibilities:

    + Packaging Design: Create visually compelling and functional packaging solutions (primary and secondary) that align with product positioning, market demands, and brand aesthetics.

    + Brand Development: Maintain and evolve brand guidelines to ensure consistency across all CPG touchpoints, including logos, typography, color palettes, and imagery.

    + Product Launches: Collaborate with cross-functional teams (product managers, marketing, and production teams) to design assets for new product launches, such as labels, boxes, and promotional materials.

    + Marketing Collateral: Design promotional assets, including trade show displays, in-store point-of-sale materials (POS), brochures, and presentations, to drive brand awareness and product sales.

    + Trend Analysis: Research design trends specific to the CPG space and incorporate them to ensure packaging and branding are up-to-date and competitive.

    + Collaboration: Work closely with marketing and product development teams to translate business goals into engaging and effective visual communication.

    + Production Prep: Prepare design files for print and production, ensuring proper specifications, dielines, and print deliverables are met.

    Qualifications:

    + Experience: Minimum of 3–5 years of graphic design experience, with a focus on projects within the CPG industry.

    + Education: Bachelor’s degree in Graphic Design, Visual Arts, or a related field, or equivalent professional experience.

    + Technical Skills: Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and familiarity with packaging-specific tools (e.g., 3D rendering software like Cinema 4D or Esko ArtiosCAD is a plus).

    + Creativity & Trend Savviness: A strong creative eye with an understanding of design aesthetics and consumer behavioral trends.

    + Portfolio: An impressive portfolio showing packaging and branding work that aligns with CPG brand strategies.

    + Project Management: Excellent time management skills with the ability to handle multiple projects simultaneously in a fast-paced environment.

    + Attention to Detail: High standards in design, typography, color accuracy, and production specs.

    Preferred Skills:

    + Experience with sustainability-focused packaging design solutions.

    + Knowledge of shopper psychology and retail merchandising.

    + Familiarity with the FMCG (fast-moving consumer goods) landscape.

    + Working knowledge of print production processes, including die cutting, embossing, and foiling.

     

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    All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

     

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